Tableau Software Makes Global Financial Reporting Easy For GfK

(RTTNews) - Tableau Software (DATA), a provider of rapid-fire, easy-to-use business analytics software, Thursday said it helps GfK SE, the largest market research institute in Germany and number five worldwide, easily monitor key financial figures thanks to an intuitive finance dashboard.

GfK has gathered a unique combination of consumer, sales and media data, which it links using innovative technology and scientific methods. By providing a reliable basis for decision-making, the company supports its customers to increase their competitiveness.

According to the statement, to economically manage their branches and subsidiary companies, the central senior management and operational on-site management need an overview, any time, of current key financial figures for changes to revenues and costs in business divisions, regions and companies.

After evaluating technologies, the decision was made to use Tableau in late 2014.