Sybase and KXEN to Deliver Next Generation Advanced Analytics and Data Mining

Sybase, Inc. (NYSE:SY), the largest enterprise software and services company exclusively focused on managing and mobilizing information, today announced that Sybase and KXEN, the global provider of automated data mining technology, will deliver next generation advanced analytics. KXEN’s advanced analytics, predictive modeling and data mining software is now fully certified to interoperate with analytics server Sybase® IQ, the market leader in column-oriented databases. This relationship gives data mining professionals the ability to quickly build and deploy advanced data models, and drastically reduce the time necessary for data preparation and discovery. Customers report that they are shifting from traditional database solutions in favor of innovative data warehouse solutions based on a column-oriented architecture in order to address performance issues and support business growth. In some cases, the performance delta between the old and new architecture is up to 100-fold, raising the potential for dramatically different ways of thinking about data-intensive businesses. By empowering customers to build new revenue-generating services and offerings, this partnership meets the most challenging requirements in business intelligence, advanced analytics, predictive modeling, and fast reporting. "KXEN is pleased to join forces with Sybase IQ. Together, the revolutionary performance and scalability of Sybase IQ and KXEN's next generation data mining automation technology change the game for companies that rely on analytics for their competitive advantage,” said Roger Haddad, president, KXEN. "Our joint solution gives our customers the power to seamlessly embed predictive analytics in strategic business processes, dramatically increasing business performance.” "The relationship between KXEN and Sybase IQ will change the analytics and data mining landscape, by providing business intelligence professionals with dramatic time savings—from weeks to days, even hours—while creating and deploying advanced analytic models against large datasets,” said Dr. Raj Nathan, Chief Marketing Officer at Sybase. Designed from the start as an analytics server, Sybase IQ produces incredible results because of its unique column-oriented architecture combined with patented indexing and a scalable grid. Organizations with very large data warehouses benefit from the significant reduction in hardware and energy costs due to Sybase IQ’s compression capability. Sybase IQ recently set a Guinness World Record for the world’s largest data warehouse with one petabyte of raw data—Sybase IQ compressed data 85 percent resulting in a "green” data environment with 90 percent less CO2 emissions over the data warehouse’s life time. About Sybase, Inc. Sybase is the largest enterprise software and services company exclusively focused on managing and mobilizing information. With our global solutions, enterprises can extend their information securely and make it useful for people anywhere using any device. The world's most critical data in commerce, communications, finance, and government runs on Sybase. For more information, visit http://www.sybase.com. Join us August 4-8 at Mandalay Bay Resort and Casino in Las Vegas for TechWave 2008, Sybase’s annual user conference. For more information, visit http://www.sybase.com/techwave. About KXEN KXEN, The Data Mining Automation Company, drives next-generation Customer Lifecycle Analytics for enterprises that depend on analytics as a competitive advantage. The KXEN Data Mining Automation Solution delivers significant improvements in customer acquisition, retention and cross-sell applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value in their business. Founded in 1998, KXEN has corporate offices in San Francisco, California and Paris, France, with Fortune 1000 customers around the world. For more information please visit www.kxen.com. Sybase is a registered trademark of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated. Special Note: Statements concerning Sybase’s future growth, prospects and new product releases are, by nature, forward-looking statements that involve a number of uncertainties and risks, and cannot be guaranteed. The words "anticipate,” "believe,” "estimate,” "expect,” "intend,” "will” and similar expressions relating to Sybase and its management may identify forward-looking statements. Such statements are intended to reflect Sybase’s current views with respect to future events and may ultimately prove to be incorrect or false. Factors that could cause actual events or results to differ materially include shifts in customer demand, rapid technology changes, competitive factors and unanticipated delays in scheduled product availability. These and other risks are detailed from time to time in Sybase’s Securities and Exchange Commission filings, including, but not limited to, its annual report on Form 10-K and its quarterly reports on Form 10-Q (copies of which can be viewed on Sybase’s Web site).