Sun Capital's Restaurant Affiliates Enter Strategic Partnership with Coca-Cola

Six U.S. restaurant chains owned by affiliates of Sun Capital Partners, Inc. ("Sun Capital”), a leading private investment firm, today entered into a strategic partnership with The Coca-Cola Company (NYSE:KO) to actively promote Coca-Cola products in more than 1,750 locations across 28 states. Participating restaurant chains include Boston Market Corporation, Bruegger’s Enterprises (Bruegger’s Bagels), Fazoli’s Restaurants, Friendly Ice Cream Corporation (Friendly’s), Garden Fresh Restaurant Corporation (Sweet Tomatoes and Souplantation), and Smokey Bones Barbeque and Grill.

Under terms of the agreement, Coca-Cola Foodservice and Hospitality, the division of Coca-Cola North America that serves the restaurant and foodservice industry, will be the preferred beverage provider for Sun Capital’s affiliated restaurant concepts, providing products such as Coca-Cola, Diet Coke, Sprite, and other assorted beverages.

The new partnership fortifies and expands an existing relationship between The Coca-Cola Company and a number of the individual restaurant concepts. It also illustrates the key strengths each restaurant concept brings to the partnership, with Coca-Cola being able to leverage its strong brand heritage and offer targeted marketing programs to help drive revenues for Sun Capital’s popular restaurant chains. This partnership provides Coca-Cola with greater distribution for its popular beverage products across a network of businesses.

Sun Capital’s ability to leverage the combined portfolio scale of its affiliated companies across a broad spectrum of industries – from restaurants and retail to consumer and industrial products - has made the private investment firm an attractive strategic partner for many large businesses seeking greater market penetration. In recent months, the firm’s portfolio companies have entered into agreements with such industry leading partners as UPS, FedEx and McKesson Corporation.

"We greatly value our partnership with Coca-Cola. It supports the growth of our restaurant businesses, makes them more attractive to customers, and allows us to gain insightful marketing and consumer perspectives. As a global organization with deep, proven operations and industry experience - including the food and beverage sector, we are in the unique position to provide our strategic partners with access to a broad range of businesses, further driving their brand recognition,” said Charles P. Megan, Vice President of Operations and Procurement, Sun Capital.

"We’re very enthusiastic about the prospect of combining the strength of Sun Capital brands with our own consumer-preferred beverage brands,” said Chris Lowe, President, Coca-Cola Foodservice. "This new agreement solidifies our existing business arrangement and brings growth opportunities on a number of fronts including convenience retail, specialty retail, and foodservice."

About Sun Capital Partners, Inc.

Sun Capital Partners, Inc. is a leading private investment firm focused on leveraged buyouts, equity, debt, and other investments in market-leading companies that can benefit from its in-house operating professionals and experience. Sun Capital affiliates have invested in and managed more than 200 companies worldwide with combined sales in excess of $40.0 billion since Sun Capital's inception in 1995. Sun Capital has offices in Boca Raton, Los Angeles, and New York, as well as affiliates with offices in London, Paris, Frankfurt, Tokyo, Shanghai, and Shenzhen. For more information, please visit www.SunCapPart.com.

About Coca-Cola Foodservice and Hospitality

Coca-Cola Foodservice and Hospitality serves the restaurant and hospitality industry as part of The Coca-Cola Company -- the world's largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion Dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.