13.02.2006 10:00:00

Skype to Boost Retail Presence in Europe in Partnership with Dangaard Telecom

Skype, the Global Internet Communications Company, is toestablish a huge new retail presence in Europe, through the creationof a new distribution and retail programme with Dangaard Telecom. Thenew programme will give Skype Certified products the potential toreach shoppers across more than 34,000 European retailers, who willinitially include Mediamarkt, Media-Saturn, Merlin, Dansk Supermarkedand Surcouf.

This agreement supports Skype's growing presence in Europe:Dangaard's network of consumer electronic, hypermarkets and mobilephone vendors will help expose Skype's unique worldwide freecommunications offering to a broad new audience of potentialcustomers. Further, these retail stores will provide consumers with aplace to shop for new Skype Certified products, including co-brandedproducts from Simply Phones, Ipevo, Labtec, Sennheiser Communicationsand VoIPvoice.

The initial product selection will include starter packs,headsets, USB phones, and webcams - all in uniformly sized packagingwith consistent colouring and branding. The product price range willbe EUR 10-40 with an entry-level focus. To showcase the products,retailers will be offered plug-and-play 'Skype Stand' display units,ready-stocked with Skype certified products, that can be placedanywhere in the store.

"Skype is on the look-out for innovative retail channels, andDangaard is known for helping build markets for new products,particularly in communications products," said Saul Klein, Skype'svice president of marketing. "Customers should love the convenience ofbeing able to view and purchase from an array of Skype Certifiedproducts to enhance their communications."

"Our retailer customers are already purchasing Skype Certifiedproducts, and have asked us if they can promote these in a Skypeenvironment," said Mogens Jakobsen, General Manager, DangaardTelecom's VoIP Division. "Our retail programme enables retailers toimplement a complete portfolio of Skype Certified products veryquickly, and the brand recognition created will certainly attractshoppers. It's exactly what our customers are looking for."

In mid-March, Dangaard Telecom will launch the programme into itsexisting accessories programme, which currently includes 3,500points-of-sale across Europe. In late March, Dangaard will work withSkype to expand the programme across its 34,000 retail locations in 12countries (Austria, Belgium, Denmark, France, Germany, Holland,Norway, Poland, Portugal, Switzerland, Spain and Sweden).

The Skype-Dangaard programme is open to new retailers. Thoseinterested in featuring Skype certified accessories in their storesshould contact Thomas Friis on mail: skype@dangaard.com, or phone +457330 3080.

About Skype

Skype is the world's fastest-growing Internet communicationoffering, allowing people everywhere to make unlimited voice and videocommunication for free. Skype is available in 27 languages and is usedin almost every country around the world. Skype generates revenuethrough its premium offerings such as making and receiving calls toand from landline and mobile phones, as well as voicemail and callforwarding. Skype also has relationships with a growing network ofhardware and software providers. Skype is an eBay company (NASDAQ:EBAY). To learn more visit skype.com.

Skype is not a telephony replacement service and cannot be usedfor emergency calling.

About Dangaard

Dangaard Telecom has its headquarters in Padborg, Denmark, and isEurope's largest distributor of mobile phones and original accessoriesfor mobile phones. Through new services, the company has developed thetraditional distributor role and is today the preferred Value AddingDistributor for a number of Europe's largest manufacturers of mobilephones, tele operators and retail chains. Dangaard Telecom hassubsidiaries in 14 countries. You can visit Dangaard Telecom at 3GSMWorld Congress in Hall 2, Stand no E102, or at www.dangaard.com

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