Schick Utilizes TABS Group to Improve and Simplify Consumer Panel Insight

MILFORD, Conn., Oct. 31 /PRNewswire/ The TABS Group announces that Schick, a subsidiary of Energizer Holdings, Inc. , a leading manufacturer of blades and razors, will be utilizing their Panel Solutions tool to maximize strategic insights from household panel databases.

The TABS Group, bringing analytical innovation to the CPG industry, developed the Panel Solutions tool to improve consumer and shopper insights, which ultimately leads to better strategic direction. Their team, made up of sales, marketing and retail executives, turn POS and consumer data into a competitive advantage for manufacturers of all sizes.

Samantha Key, Manager of Category Development at Schick, states, "Retailers are looking to us, the manufacturer community, for insight into how and where shoppers are purchasing categories in the grooming aisle, and more importantly, for overall strategic direction on what they can do to enhance buyer conversion, the number of buying trips, as well as overall market basket values ." "Panel Solutions has revolutionized the way our team approaches panel data, enabling them to quickly delve into key business issues and in turn, deliver timely, actionable, and relevant recommendations to our retailer partners. The TABS Group built this tool to align with our scanning databases, allowing us to easily deliver robust category, consumer and shopper insights," she adds.

Many manufacturers have panel data to derive consumer and shopper insights -- however, it's significantly under-utilized because it's delivered in a cumbersome format and only a few know how to leverage. "Panel Solutions addresses this problem. It is a tool that is widely used and provides an analytical approach that delivers a strong ROI on your data investment," notes David Butcher, partner at TABS Group.

For more information on Schick Panel Solutions, contact Samantha Key at Samantha.Key@energizer.com. For more information on TABS Group and their innovative tools, contact David Butcher at DavidButcher@TABSGroup.com or visit http://www.tabsgroup.com/.

Background:

Kurt Jetta, President & CEO, founded the TABS Group in 1998 as a service with a better way to conduct Sales and Marketing analytics in the Consumer Products Industry. TABS has developed unique and affordable processes to strip out time and cost from the analytical process. Their methodologies are robust, proven, and put to work daily for dozens of clients across a variety of Food, Drug, and General Merchandise categories. Products include QuickTABS(R), TABSPak(TM), TABS Advanced(TM), AisleMaster(TM) and Total Store Analytics(TM).