02.04.2009 14:13:00
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Sauza® Tequila Serves up a Margarita-in-a-Box
Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, and Sauza® Tequila proudly announce the launch of Sauza® Margarita-in-a-Box, the first boxed margarita cocktail made with real tequila to hit the market. Sauza Margarita-in-a-Box is a convenient and cost-effective way to celebrate at home without the effort of mixing or blending.
Made from a refreshing blend of lime juice, Sauza® Blanco Tequila, triple sec and margarita mix, legal purchase age consumers now need only to add ice to make the perfect margarita. The compact Margarita-in-a-Box fits easily into a refrigerator, keeping it fresh for up to six weeks after opening. Its lightweight packaging makes it great for barbecues, picnics and tailgating events. With Sauza Margarita in-a-Box, pouring single servings straight from the refrigerated box is quick and simple.
"Sauza Margarita-in-a-Box tastes great and is as easy as putting ice in a glass and pouring straight from the refrigerator,” stated Antonio Portillo, senior brand manager, Sauza Tequila. "As a leader and innovator in the tequila category, Sauza is committed to offering consumers fresh and unexpected ways to enjoy tequila. Our Margarita-in-a-Box brings home the most ordered cocktail in the world.”*
"It makes entertaining at home effortless,” continued Portillo. "The innovative packaging keeps Margarita-in-a-Box tasting fresh and the easy-to-pour spout allows consumers to effortlessly pour a cocktail for a summer night or a pitcher for a poolside party.”
Beginning in May 2009, Sauza Margarita-in-a-Box will be available in a 1.75L box size in the traditional margarita flavor. The 19.9-proof Margarita-in-a-Box has a suggested retail price of $17.99, which will vary by market. The new product launch will be supported with shelf talkers, case cards and displays like the La Vida Margarita Trolley.
*Source: The Beverage Analyst, August 2008
About Sauza® Tequila
Sauza® is the #2 premium tequila in the world. Through its popularity and authenticity in its native Mexico, Sauza is one of the world’s fastest-growing tequilas in the world. Sauza® Blanco and Sauza® Gold, Hornitos™ and Tres Generaciones® create a portfolio offering a variety of drinking experiences. For more information about Sauza tequila visit www.sauzatequila.com.
About Beam Global Spirits & Wine:
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, Larios® Gin, Whisky DYC®, Teacher's® Scotch Whisky, DeKuyper® Cordials and Liqueurs and Knob Creek® Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company recently named one of the World’s Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.
Drink Responsibly.
Sauza® Premium Original Margarita, 9.95% alc./vol.
©2009 Sauza Tequila Import Company, Deerfield, IL
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