Samsung Electronics Integrates and Ships Macromedia Flash Lite 1.1 Ena

    Business Editors/Technology Writers

    SAN FRANCISCO--(BUSINESS WIRE)--Jan. 19, 2005--Macromedia (Nasdaq:MACR) today announced a licensing agreement with Samsung Electronics Co., Ltd. that will bring the power of Macromedia(R) Flash Lite(TM) 1.1 to a world leading handset manufacturer.
    Samsung is using Flash Lite to deliver graphical user interfaces and rich interactive experiences on new mobile handsets around the world. The first Samsung handset enhanced with Flash Lite is available in Korea, other handsets will be available in other regions soon. Flash Lite is a version of Macromedia Flash(R) Player specifically developed for mobile phones so consumers can benefit from the power of rich interactive Flash experiences. Subsequent Samsung handsets with Flash Lite 1.1 will be deployed in Europe, U.S., and Korean markets. For more information on Flash for mobile, visit http://www.macromedia.com/mobile.
    "We are very proud to be working with Samsung who has become a global leader in mobile because of their focus on excellence in design," said Stephen Elop, CEO, Macromedia. "As Samsung mobile phones enter the marketplace with Flash Lite we look forward to working together to bring incredible new experiences to consumers around the world."
    "Macromedia Flash Lite 1.1 sets the standard for mobile rich interactive experiences. As a proven technology, it improves our user interface development, and improves the end user experience," said Geehong Yoon, executive vice president of design, Samsung Electronics. "Samsung has built its reputation on innovation and leading technologies, and our relationship with Macromedia builds perfectly on this tradition."
    Samsung will use Flash MX Professional 2004 to rapidly generate intuitive user interfaces and applications that can be easily deployed with Flash Lite 1.1 across handsets with differing operating systems, processors, browsers, and screen sizes.
    Samsung Electronics produces over 100 handset models each year, and has shipped 86 million handsets in 2004 in 45 countries.
    Macromedia Flash is the most pervasive multimedia standard in the digital world. Macromedia provides authoring tools, servers, and a consistent player, used by millions of worldwide developers to create the most compelling content for digital devices of all kinds.

    ABOUT SAMSUNG ELECTRONICS

    Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2003 parent company sales of US$36.4 billion and net income of US$5.0 billion. Employing approximately 88,000 people in 89 offices in 46 countries, the company consists of six main business units: Corporate Technology Operations, Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips, TFT-LCDs and VCRs. For more information, visit http://www.samsung.com/.

    ABOUT MACROMEDIA

    Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences -- on the Internet, on fixed media, on wireless, and on digital devices.

    Copyright 2005 Macromedia, Inc. All rights reserved. Macromedia, the Macromedia logo, Macromedia Flash, and Macromedia Flash Lite are trademarks or registered trademarks of Macromedia, Inc., which may be registered in the United States and internationally. Other product or service names mentioned herein are the trademarks of their respective owners.

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CONTACT: Macromedia Melissa Sheridan, 415-252-2246 msheridan@macromedia.com

KEYWORD: CALIFORNIA INDUSTRY KEYWORD: HARDWARE TELECOMMUNICATIONS SOFTWARE INTERNET E-COMMERCE PRODUCT MARKETING AGREEMENTS SOURCE: Macromedia

Copyright Business Wire 2005