Rohm and Haas Paints the Right Picture in Russia With Innovative Communication Tool

Specialty materials company Rohm and Haas (NYSE:ROH) recently demonstrated their ongoing commitment to serving regional markets with technologically and culturally relevant information by conducting the first-of-its-kind web seminar on Rohm and Haas rheology modifiers for the Russian market. The interactive presentation, entitled "How to use rheology modifiers in water-based decorative paints,” was conducted by Rohm and Haas rheology experts in Russian in conjunction with SpecialChem, the leading knowledge and solution provider in the field of specialty chemicals. If you’re interested in new tool, you can register for this presentation, go to: www.specialchem4coatings.com

"Through this web seminar, we provided a completely new way to offer training to our customers in the Russian market,” says Alejandra Zarate, Rohm and Haas marketing manager, Paint and Coatings Materials, Europe. "Attendees not only learned about the latest advances in Rohm and Haas rheology modifiers and the opportunities these advances presented to their business, they were also able to actively participate in the real-time question and answer session at the end of the presentation.” This proved to be extremely valuable to both Russian-speaking customers – who had their technical questions answered in their own language – and to the Rohm and Haas team, who gathered helpful information about the challenges and needs of this growing market segment.

A focus of the presentation was Rohm and Haas’s line of Acrysol™ rheology modifiers. These synthetic associative thickeners have rheological profiles that range from shear thinning to Newtonian. Available in liquid form with low as-shipped viscosity, they are easy to incorporate and handle during the coating manufacturing process, offer outstanding application properties, and are resistant to microbial attack.

"As important as it is to provide technical information about our products in Russian, it’s perhaps even more significant to provide a means for our Russian customers to have direct and effective dialogue with us in their own language,” says Zarate.

According to Zarate, a key to the success of this unique Russian-language web seminar was the extraordinary support of local Rohm and Haas colleagues who actively participated in the organization and presentation of the program: Roman Zhukov, key account manager and business development manager, Russia; and Alain Garzon, Rohm and Haas sales service specialist for architectural coatings.

"We’ve found that all markets are keenly interested in new ideas, and our recent web seminar proved to be an innovative tool to foster highly productive, two-way communications. It makes the leadership of Rohm and Haas in the Russian market much more alive, because it delivers information and technical support that’s immediately relevant to our customers in their business.”

Rohm and Haas has plans to conduct additional web seminars in the future, extending the company’s reach further into growing regional markets.

Click here to view this release in Russian.

About Rohm and Haas Company

Leading the way since 1909, Rohm and Haas is a global pioneer in the creation and development of innovative technologies and solutions for the specialty materials industry. The company’s technologies are found in a wide range of industries including: Building and Construction, Electronics and Electronic Devices, Household Goods and Personal Care, Packaging and Paper, Transportation, Pharmaceutical and Medical, Water, Food and Food Related, and Industrial Process. Innovative Rohm and Haas technologies and solutions help to improve life every day, around the world. Based in Philadelphia, PA, the company generated annual sales of approximately $8.9 billion in 2007. Visit www.rohmhaas.com for more information. imagine the possibilities™