Retail Traffic on Thanksgiving Day and Black Friday Levels Out

CHICAGO, Nov. 26, 2016 /PRNewswire/ -- ShopperTrak, a Tyco Retail Solutions business unit, today released preliminary retail visit data for Thanksgiving Day and Black Friday 2016, finding that shopper visits declined a combined 1 percent when compared to the same days in 2015. Black Friday 2016 shopper visits, in particular, were flat when compared to Black Friday 2015.

"After analyzing historical shopper visit data, we found that Thanksgiving Day store openings were increasingly pulling shopper visits from Black Friday over the past few years," said Brian Field, senior director of advisory services for ShopperTrak. "This year, we saw a reversal of that trend, which can be attributed to several factors including fewer store openings on Thanksgiving Day, as well as online shopping. Overall, the message is positive, as the data indicates that Black Friday is still a meaningful day for retail and should not be counted out."

Eight of the 10 anticipated busiest shopping days still remain, including Super Saturday, which will shift to Dec. 17 due to Christmas Eve falling on the last Saturday before Christmas.

"Looking ahead, it is imperative that physical retailers align their operations – including marketing, staffing and inventory – in order to exceed customer expectations and capitalize on the sales opportunities resulting from the remaining busiest days," added Field. "Successful retailers differentiate their brands through enhanced experiences rooted in quality products and services."

For more information on holiday shopping trends, visit the ShopperTrak blog: www.shoppertrak.com/blog.

About ShopperTrak
ShopperTrak is the leading global provider of location-based analytics, offering insights into consumer behavior to improve profitability and effectiveness. Through the use of analytics, ShopperTrak enables clients to better understand their customers, enhance the shopping experience, and ultimately increase traffic, conversion and transaction size.

ShopperTrak is now part of Tyco Retail Solutions, the leader in retail performance and security solutions. Find out more at http://www.shoppertrak.com.

About Tyco Retail Solutions
Tyco Retail Solutions, part of Johnson Controls, is a leading provider of analytics-based Loss Prevention, Inventory Intelligence and Traffic Insights. Tyco's solutions provide real-time visibility and predictive analytics to help retailers maximize business outcomes and enhance the customer experience in a digitally-driven shopping world. With over 1.5 million data collection devices in the retail marketplace, Tyco captures 40+ billion shopper visits annually to empower retailers with actionable insights to drive better operational performance. Worldwide, Tyco helps protect 80% of the world's top 200 retail chains with its premier Sensormatic®, ShopperTrak^® and TrueVUE™ brands, as well as a full suite of premium safety and security solutions. For more information, please visit TycoRetailSolutions.com or follow us on LinkedIn, Twitter, and our YouTube channel.

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SOURCE ShopperTrak