RAPP Names Rose Cameron SVP, Experience Planning, Dallas

(RTTNews) - RAPP, a part of Diversified Agency Services or DAS, a division of Omnicom Group Inc. (OMC) announced that it has appointed Rose Cameron to the role of SVP, Experience Planning. This is a new position for the Dallas office.

As head of customer experience strategy, Rose will be responsible for inspiring her team of strategists and analysts to create uniquely engaging solutions for RAPP's clients, the company stated.

RAPP said she will also be responsible for defining the interactions between consumers and brands including brand planning, communications architecture and planning, content strategy and media planning.

Prior to RAPP, Rose was head of strategy at the internationally recognized brand design firm Hornall Anderson in Seattle. She previously honed her skills as a leading strategist at Ogilvy & Mather, Y&R/Wunderman, Chiat/Day, Mullen, Leo Burnett and Euro RSCG, the company noted.