R/GA Welcomes World Class Creative Steve Olderman; Advertising Veteran Brings Expertise in Direct Marketing, General Advertising and Retail to R/GA

R/GA Chairman, CEO and Chief Creative Officer, Bob Greenbergcommented, "Steve has a rare understanding of the advertisingindustry. His thought leadership integrates well with R/GA's newagency model that embraces multichannel marketing. To that end, Stevewill function as Creative Director on some of our top onlineadvertising accounts such as Bank of America and Verizon."

Olderman added, "I thought I had worked at my last agency. But theopportunity to be part of R/GA was just too delicious to pass up. Bobhas a vision of advertising's future that I find extremely compelling.I figured if he thought I could help him take R/GA into that future,who was I to say no?"

Olderman's career highlights include nearly thirteen years withDigitas. He joined the agency's Boston office in 1991 (when it wasstill named Bronner Slosberg Humphrey) where he headed the creativeteam on AT&T, then the agency's largest account, later adding FidelityInvestments and L.L. Bean to his portfolio. In 1998, he helped launchthe agency's first branch office, in New York. As Executive VicePresident/Executive Creative Director, he managed the creative side ofthe office's flagship American Express account, expanded the stafffive-fold, and successfully combined the offline and online creativeteams into one integrated department, something that most agenciestoday have yet to accomplish.

Previously, Olderman was Senior Vice President at Barnes & NobleBookstores where he had overall creative responsibility for the launchof the Barnes & Noble superstores in 1990. Working with an outsidearchitectural firm and Barnes & Noble's own book merchandisers,Olderman helped create the look and feel of the stores, including thefixtures, signage, cafe murals, casual seating, bookmarks, shoppingbags, plus all the advertising and communication materials.

R/GA

R/GA (www.rga.com) is the New York-based advertising agency thatserves as the lead digital partner for Fortune 500 companies andworld-class brands. R/GA focuses on creating optimized, user-centricexperiences that sell products, engage customers and build brandsacross channels, from the Web to broadband/enhanced television andwireless devices.

Named Interactive Agency of the Year 2003 by Adweek, R/GA is acreative powerhouse with a strong expertise in innovative technology,including the software development of the 23-story Reuters sign inTimes Square. Clients include Avaya, Bank of America, Bed Bath &Beyond, Circuit City, Lowe's, Purina, Reuters, Subaru, Target andVerizon.

Founded in 1977, R/GA is the world's most award-winninginteractive agency and has received the top creative awards for film,broadcast and interactive. R/GA is part of The Interpublic Group(NYSE:IPG), one of the world's largest advertising and marketingservices organizations.