Provide Commerce to Present at Investor Conferences in January

    Business Editors/Internet Writers

    SAN DIEGO--(BUSINESS WIRE)--Jan. 10, 2005--Provide Commerce, Inc. (Nasdaq:PRVD), an e-commerce marketplace of Web sites for perishable goods, today announced that it will present at two investor conferences in January. The company will present at the SG Cowen Consumer Conference in New York, NY on Tuesday, January 11, 2005. The Provide Commerce investor presentation will be webcast live at 2:00 p.m. ET. On Thursday, January 13, 2005, Provide Commerce will present at the ICR XChange in Carlsbad, CA. The Provide Commerce investor presentation will be webcast live at 1:15 p.m. ET. Interested parties can access these webcasts on the audio archive page of the investor relations section of the Company's Web site at www.providecommerce.com.

    About Provide Commerce, Inc.

    Provide Commerce operates an e-commerce marketplace of Web sites for perishable goods that consistently delivers fresh, high-quality products direct from the supplier to the customer at competitive prices. The Company's platform combines an online storefront, proprietary supply chain management technology and established supplier relationships to create a market platform that bypasses traditional supply chains of wholesalers, distributors and retailers. Provide Commerce launched its marketplace in 1998 to sell and deliver fresh cut flowers for everyday and special occasions such as Halloween, Thanksgiving, Christmas, birthday and anniversary events through its Proflowers brand and Web site, www.proflowers.com. Provide Commerce also offers fresh fruit and premium steak direct from the supplier to its customers at Cherry Moon Farms, www.cherrymoonfarms.com, and Uptown Prime, www.uptownprime.com. For more information, please visit www.providecommerce.com.

    Forward-looking Statements

    Statements in this press release, other than historical information, may be "forward-looking" in nature within the meaning of the Private Securities Litigation Reform Act of 1995 and are subject to various risks, uncertainties and assumptions. These statements are based on management's current expectations, estimates and projections about Provide Commerce and its industry and include, but are not limited to, Provide Commerce's ability to appear at any scheduled conferences and to provide audio webcasts of such events. The risks, uncertainties and assumptions that may affect Provide Commerce include possible rescheduling or cancellation of any listed conference or webcasts, as well as the factors disclosed in the Company's filings with the U.S. Securities and Exchange Commission. The company undertakes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

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CONTACT: Investor Relations: Tom Ryan/Ashley Ammon, 203-682-8200 ir@providecommerce.com or Provide Commerce, Inc. Jen Carroll, 858-729-2761 or John Flanagan/Megan McDonnell, 203-682-8200

KEYWORD: CALIFORNIA NEW YORK INDUSTRY KEYWORD: CONSUMER/HOUSEHOLD RETAIL INTERNET E-COMMERCE CONFERENCE CALLS SOURCE: Provide Commerce, Inc.

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