PRIMEDIA's Consumer Guides Group Names David Crawford President and Chief Operating Officer; Also Announces Promotions of Key Industry Veterans

At the same time, the company announced the promotion of ArleneMayfield to president, Apartment Guides. She will report to Mr.Crawford. James Moon was promoted to vice president, New Home Guidesand will report to Mr. Crawford. Jamie Gallo promoted to President,Consumer Internet will continue to report to Mr. Metz. Robert McCrayassumes the role of President of Auto Guide, reporting to Mr. Metz.Gary Austin, who along with Mr. Metz, oversaw the development ofConsumer Guides into the successful company it is today, announced hisretirement and will take on a consultancy role.

David Crawford, President and COO, Consumer Guides

Mr. Crawford most recently served as head of PRIMEDIA's New HomeGuides and DistribuTech, the company's distribution arm. Crawford nowadds Apartment Guides to his portfolio. At DistribuTech, he oversawexclusive relationships with many of the country's grocery and otherretail chain stores. Crawford, along with Mayfield, also orchestratedthe aggressive growth and expansion of New Home Guides. Early in his18-year career at Consumer Guides, Crawford was integral to the fastsuccess of Apartment Guide, helping to make it the group's flagshipproduct and model to emulate in launching new guides. Crawford bringsa strong record of success in creating organic growth throughaggressive expansion and product launches.

"We are thrilled to promote David to lead these groups into thenext phase of growth," said Bob Metz, chief executive officer,PRIMEDIA Consumer Guides. "This is a true home grown success storythat began with David's early achievements in creating ApartmentGuides' momentum and high visibility in a competitive marketplace. Hiscontributions to Apartment Guide helped cement its status as the mostextensive group of apartment rental directories in the U.S. and underhis impressive leadership, we have also seen significant growth forNew Home Guides and DistribuTech. We expect to leverage his expertiseand build out an even more robust offering in this segment."

Arlene Mayfield, President, Apartment Guides

Ms. Mayfield, previously vice president of New Home Guides willtake over as president of Apartment Guides. Mayfield, in her previousrole, oversaw 26 markets, including the Atlanta Databook. The group'snational build-out, steady gains in market share and category-leadingstatus can be attributed to her leadership. Ms. Mayfield started hercareer at Consumer Guides twelve years ago as a market publisher ofApartment Guides, demonstrating from the outset a firm understandingof this real estate segment.

James Moon, Vice President, New Home Guides

Mr. Moon will assume Mayfield's post at New Home Guides. In hisprevious position at the company, Moon served New Home Guides asdirector of new business development where he helped launch the MetroD.C. New Home Directory, the group's most aggressive roll-out to date.In various other management roles at Consumer Guides, Moon has hiredand developed high-performance teams and achieved strong financialresults.

Jamie Gallo, President, Consumer Internet

Ms. Gallo most recently served Consumer Internet as COO. Shejoined the company in 1997, spearheading the development of its robustportfolio of Web-based offerings. Gallo oversaw the successful launchof apartmentguide.com, which delivers more leads to its advertisersthan any of its competitors. She has continued to build ConsumerGuides' presence online, launching and integrating Websites to createan impressive cadre of complementary real estate resources.

Robert McCray, President, Auto Guide

Mr. McCray amassed an impressive history that combines advertisingexpertise with an acute focus on building relationships and visibilityin the automotive industry. Prior, he worked as advertising directorand general manager at newspapers in top media markets across thecountry. McCray worked closely with automotive dealers to helpincrease their sales and generate incremental gains in revenue for thevarious publications.

Gary Austin, Consultant, Consumer Guides

Mr. Austin announces his retirement after years of shaping andinfluencing the forward direction of the business. Austin assumes aconsultancy role with Consumer Guides through 2006, includingmanagement of the group's growing roster of publications in variousinternational markets.

Metz added, "We would like to thank Gary for his many years ofleadership. His imprint can be seen at every level and in theimpressive, overall growth of the company . Particularly withApartment Guides, Gary showed great skill in building successfulbusinesses and was instrumental in driving incremental and significantrevenue growth.

"We believe that we have the right team in place for futuresuccess. All share a long history with the company, understand themodel, and have the expertise needed to fuel our penetration andmarket position in the free publishing industry."

David Crawford commented, "I look forward to the challenges thatcome with taking on a broadened role at the company. Across allgroups, we have strong and talented teams of executives in place tosustain the growth trajectory."

All positions are effective immediately. Rodney Barton and DerekDuhame will continue to manage the day-to-day operations atDistribuTech.

About PRIMEDIA

PRIMEDIA is the leading targeted media company in the UnitedStates. With 2004 revenue of $1.1 billion, its properties compriseover 135 brands that connect buyers and sellers through printpublications, websites, events, newsletters and video programs inthree market segments:

-- Enthusiast Media is the #1 special interest magazine publisher in the U.S. with more than 120 consumer magazines, 115 websites, 100 events, 10 TV programs, 340 branded products, and has such well-known brands as Motor Trend, Automobile, Creating Keepsakes, In-Fisherman, Power & Motoryacht, Hot Rod, Snowboarder, Stereophile and Surfer.

-- Consumer Guides is the #1 publisher and distributor of free consumer guides in the U.S. with Apartment Guide, Auto Guide and New Home Guide, distributing free consumer publications through its proprietary distribution network, DistribuTech, in more than 49,000 locations.

-- Education includes Channel One, a proprietary network to secondary schools; Films Media Group, a leading source of educational videos; and Interactive Medical Network, a continuing medical education business.