25.10.2006 18:50:00

PRIMEDIA Names Greg Goff President, PRIMEDIA Enthusiast Media, Digital

PRIMEDIA (NYSE: PRM), the country's leading targeted media company, today announced the appointment of Greg Goff to the position of President, PRIMEDIA Enthusiast Media (PEM), Digital. Mr. Goff will oversee the online business strategy for PEM, managing growth across PEM's portfolio of category-leading Automotive, Outdoor and Action Sports brands, including Automotive.com and Equine.com. Mr. Goff will report to Steve Parr, Senior Vice President of PRIMEDIA Inc. and President of PEM. Mr. Goff brings extensive experience to PRIMEDIA in Internet strategy and brand management, most recently serving as General Manager at Knight Ridder, Inc. where he led its targeted publishing division. Mr. Goff also served as President, New Media Division for Village Voice Media where he created the new media group and directed the development and redesign of several websites. As Vice President Marketing and Product Development for Babycenter.com, Mr. Goff helped the website become one of the most visited parenting websites on the Internet. Mr. Goff also was one of the founding executives of Harmon Publishing and developed the online strategy for HarmonHomes.com, one of the earlier web-based classified advertising sites. Mr. Parr commented, "Greg has a proven track record of successfully developing consumer Internet properties and driving online revenue and we expect his ability to execute sound growth strategies will accelerate PRIMEDIA's dominance in the ever-important enthusiast online marketplace." Mr. Goff added, "I am excited for the opportunity to work with PEM’s impressive group of enthusiast brands and properties and to develop and grow PEM’s online business.” PRIMEDIA’s broad enthusiast digital presence covers its automotive, outdoor and action sports brands and reaches a growing number of passionate enthusiasts. PRIMEDIA’s automotive digital network consists of more than 50 websites, including some of the most recognizable brands in the automotive industry such as MotorTrend.com, Automobilemag.com, HotRod.com and Automotive.com, and delivers more than 10 million unique users and 55 million page views per month. PRIMEDIA’s outdoor digital network consists of 21 hunting, fishing, shooting and marine websites, including Equine.com, and is the largest outdoor network on the web, delivering over 1.3 million unique users every month. PRIMEDIA’s action sports digital network, which includes Surfermag.com and Powdermag.com, delivers more than 900,000 unique users and 10 million page views every month. About PRIMEDIA PRIMEDIA is the leading targeted media company in the United States. With 2005 revenue of $990 million, its properties comprise over 100 brands that connect buyers and sellers through print publications, Internet, events, merchandise and video programs in three market segments: Enthusiast Media is the #1 special interest magazine publisher in the U.S. with more than 90 publications, 100 leading Web sites, 90 events, 11 TV programs, 600 branded products, and has such well-known brands as Motor Trend, Automobile, Automotive.com, Equine.com, In-Fisherman, Power & Motoryacht, Hot Rod, Snowboarder, Stereophile, Surfer, and Wavewatch.com. Consumer Guides is the #1 publisher and distributor of free consumer guides in the U.S. with Apartment Guide, Auto Guide and New Home Guide, distributing free consumer publications through its proprietary distribution network, DistribuTech, in more than 50,000 locations. The Group owns and operates leading Web sites including ApartmentGuide.com, AutoGuide.com, NewHomeGuide.com and RentClicks.com. Education includes Channel One, a proprietary network to secondary schools and PRIMEDIA Healthcare, a continuing medical education business.

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