S&P 600 SmallCap
01.08.2006 12:00:00
|
Playtex Announces a Revolutionary Advance in Diaper Disposal; Diaper Genie(R) II: Advanced Disposal System: A Breakthrough in Ease and Odor Control
"We are thrilled to introduce a whole new Diaper Genie system thatis truly designed with mom's needs in mind, making a betterenvironment for her and her baby," said Brenda Liistro, Vice Presidentof Marketing, Infant Care, Playtex Products, Inc. "Some old-fashioneddiaper pails claim to be 'champs' at diaper disposal, but they can'tcompare to this product. Diaper Genie II is a dramatic improvement onodor control, and it's easy-to-use - the two most important things formom in diaper disposal systems."
To support the launch of the Diaper Genie(R) II System, Playtexhas created www.DiaperGenie.com. At the site, new parents andparents-to-be can find a range of information - from an expert'sopinion on what to expect from baby's bodily functions to a humoroustwist on some of the decisions new parents and parents-to-be face.www.DiaperGenie.com will feature the following:
-- "The Real Scoop" by Dr. William Sears, renowned pediatrician, author and father of eight. Dr. Sears will provide the facts and figures about what parents will face relating to their baby's bodily functions.
-- The "Oh Baby! Contest" invites parents to submit their funniest, most original baby picture for chances to win Diaper Genie(R) II Systems and the grand prize of their own "genie" -maid service for a year! Parents may submit their photos starting August 21, 2006.
-- Entertaining ruminations from celebrated parenting authors Stefanie Wilder-Taylor ("Sippy Cups Are Not for Chardonnay") and Michael Crider ("The Guy's Guide to Surviving Pregnancy, Childbirth, and the First Year of Fatherhood") on various parenting "Hot Topics."
-- "He Said, She Said" where the authors will answer consumer questions from both the mom and dad perspective.
"With the avalanche of information out there for new moms tellingthem how to be the very best mother in the world, a little levity issorely needed. I'm here to bring you a few laughs, share my hardearned wisdom and put motherhood in perspective. And luckily, mythoughts are as close as your computer so you don't even have tochange out of your sweats," says Stefanie Wilder-Taylor. Adds MichaelCrider, "I'm here to explain the ins and outs of parenting to new dadsin a way that they will understand in their sleep-deprived state - byusing lots of small words and plenty of sports references."
The Diaper Genie(R) II System is reaching stores now at thesuggested retail price of $29.99, and the odor-free refills are at$5.99. The original Playtex(R) Diaper Genie(R) Twistaway(R) System,which twists to seal in odor and germs, will remain available for$19.99 for the pail and $5.99 for the refill. For more information onthe Diaper Genie(R) II system, including where to buy, please visitwww.DiaperGenie.com.
About Playtex Products, Inc.
Playtex Products, Inc. (NYSE:PYX) is a leading manufacturer anddistributor of a diversified portfolio of Feminine Care, Skin Care andInfant Care products, including Playtex tampons, Banana Boat, Playtexgloves, Playtex infant feeding products, and Diaper Genie. Moreinformation on all of Playtex Products, Inc.'s brands may be found atwww.playtexproductsinc.com.
Wenn Sie mehr über das Thema Aktien erfahren wollen, finden Sie in unserem Ratgeber viele interessante Artikel dazu!
Jetzt informieren!
Indizes in diesem Artikel
S&P 600 SmallCap | 935,46 | -0,94% |