23.11.2017 21:08:00
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Peloton Secures GUINNESS WORLD RECORDS ™ Title for the Largest Live Cycling Class
NEW YORK, Nov. 23, 2017 /PRNewswire/ -- Peloton, the technology company revolutionizing the fitness industry through its exercise equipment and studio content, made history earlier this morning by securing a GUINNESS WORLD RECORDS title for the Largest live cycling class*, with over 10,000 riders pedaling together toward this goal. Robin Arzon, VP, Fitness Programming and Head Instructor, Peloton, led the annual Turkey Burn Ride, which year after year continues to be one of the most popular rides.
"There is nothing stronger, physically or mentally, than the Peloton community," said Peloton Founder and CEO, John Foley. "Whenever the community gets together, whether they ride live from their bike, the Peloton app, or join us in our NYC flagship studio, their collective passion, motivation and goal orientation compounds. Today, the Peloton community accomplished something unprecedented, and with recognition from GUINNESS WORLD RECORDS, we are proud to be able to celebrate this milestone wide."
"Leading Peloton's annual Turkey Burn Ride is an honor," said Arzon. "Thanksgiving is a time to come together and reflect on all that we are thankful and grateful for – and I truly feel blessed to be a part of something as special as the Peloton community."
In order to set the record, Peloton had to show that 5,000 live riders participated for at least 30 minutes. An official adjudicator from GUINNESS WORLD RECORDS was on-site and officially bestowed the title.
*The official title recognized and recorded by GUINNESS WORLD RECORDS is the largest online static cycling lesson.
About Peloton
Founded in 2012, Peloton is revolutionizing the fitness industry by merging high-design with modern technology to provide access to live and on-demand fitness group classes led by elite NYC instructors. With instant access to classes, performance tracking metrics and a motivating real-time leaderboard, Peloton is changing the way people get fit through a comprehensive and socially connected-experience that makes every workout both efficient and addicting. By merging hardware, software, and content, Peloton creates the most unique, efficient and addicting workout experience on the market. Peloton is sold online and in their growing number of showrooms across the country. For more information, visit www.onepeloton.com
About Guinness World Records
GUINNESS WORLD RECORDS (GWR) is the global authority on record-breaking achievement. First published in 1955, the iconic annual Guinness World Records books have sold over 138 million copies in over 20 languages and in more than 100 countries. Additionally, the Guinness World Records: Gamer's Edition, first published in 2007, has sold more than 5 million copies to date.
Guinness World Records' worldwide television programmes reach over 750 million viewers annually and more than one million people subscribe to the GWR YouTube channel, which enjoys more than 300 million views per year. The GWR website receives 21 million visitors annually, and we have over 12 million fans on Facebook.
The Guinness World Records commercial sales division provides bespoke consultancy services for some of the world's top brands and agencies to help place record breaking at the heart of their marketing campaigns, employee-engagement programmes, and live and experiential events.
Contacts
For Media Inquiries:
Peloton
Laura Petro
press@onepeloton.com
or
ID PR for Peloton
Peloton@id-pr.com
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SOURCE Peloton
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