PacificNet Epro Selected by China Unicom to Provide CRM Consulting and Call Center Telesales Training Services to Shangdong Unicom's '10010' Information Hotline

BEIJING, Jan. 5 /Xinhua-PRNewswire/ -- PacificNet Inc. , a leading provider of customer relationship management (CRM), call center, Direct Response Television (DRTV), Interactive Voice Response (IVR) services, and Value-Added Services (VAS) in China, announced today that its PacificNet Epro subsidiary has been selected by China Unicom's Shangdong Branch to provide CRM consulting and call center training services.

PacificNet Epro was selected as China Unicom's CRM consulting and training partner, to help Shangdong Unicom improve its service quality for its "10010" Information Hotline and Telesales Department, with a goal to generate profit through CRM services, telemarketing and outbound telesales.

Ms. Zhao Qi, Customer Service Manager, Shangdong Unicom, commented: "The response of participants has been positive as there is a high level of satisfaction with Epro's customer service and call center management expertise. We are thankful to Epro's CRM training team for their help in improving our call center service quality and efficiency."

"We are proud to be retained by China Unicom Shangdong as its CRM contact center consulting and training provider," said Joyce Poon, General Manager of PacificNet Epro's CRM Consulting and Training Services Division. "We value the opportunity to work with China Unicom on this important project. We are confident that our telemarketing knowledge in China will help China Unicom improve the effectiveness of its telemarketing efforts in capturing more cross-selling opportunities and improve its overall customer satisfaction."

Tony Tong, Chairman and CEO of PacificNet, stated, "The growing number of leading telecom companies selecting us to enhance customer service operations reflects the evolving and highly competitive nature of the telecom industry. Today, customers choose a provider in China not solely based upon price, but upon a number of factors including CRM service, loyalty and retention programs. This trend has created the demand for and deployment of large scale customer contact centers. We believe that the CRM contact center has emerged as the new competitive advantage for the market leaders in China. To become a market leader in China, whether as a product or service provider, a company needs to devote resources to CRM and customer service. With over 15 years as a leading provider and the experience in CRM and contact center management in Hong Kong and China, we believe PacificNet is well positioned to capture a significant share of this rapidly growing market."

About China Unicom

China Unicom (http://www.chinaunicom.com.cn/) is one of the major mobile operators in China operating both GSM and CDMA mobile networks, long-distance call, local call, data communication including Internet service and IP phone, value-added telecom service, wireless paging and a variety of relevant services.

About PacificNet

PacificNet Inc. (http://www.pacificnet.com/), through its subsidiaries, invests in and operates companies that provide outsourcing and Value-Added Services (VAS) in China, such as call centers, telemarketing, direct response television (DRTV) marketing, CRM, interactive voice response (IVR), mobile applications, and communications product distribution services. PacificNet's clients include the leading telecos, banks, insurance, travel, marketing, and business services companies, and telecom consumers, in Greater China. PacificNet's corporate clients include China Telecom, China Mobile, Unicom, PCCW, Hutchison Telecom, Bell24, SONY, TCL, Huawei, American Express, Citibank, HSBC, Bank of China, Bank of East Asia, DBS, and Hong Kong Government. PacificNet employs over 2,000 staff in its various subsidiaries throughout China with offices in Hong Kong, Beijing, Shenzhen, Guangzhou, and branch offices in 26 provinces in China, and is headquartered in Minneapolis USA and Hong Kong.

PacificNet Epro (http://www.eprotel.com.hk/) is the industry leader and leading provider of outsourced call center, telemarketing, CRM, VAS and IVR services with over 15 years of field experience in greater China in the areas of outsourced call center services, training and consulting services, and call center management systems.

Safe Harbor Statement

This Company's announcement contains forward-looking statements. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. Potential risks and uncertainties include, but are not limited to, PacificNet's historical and possible future losses, limited operating history, uncertain regulatory landscape in China, fluctuations in quarterly operating results. Further information regarding these and other risks is included in PacificNet's Form 10K and other filings with the SEC.

Contacts: PacificNet USA office: Jacob Lakhany, Tel: +1-605-229-6678 PacificNet Beijing office: Ada Yu, Tel: +86 (10) 64954330 ext 158 23/F, Tower A, TimeCourt, No.6 Shuguang Xili, Chaoyang District, Beijing, China 100028 investor@pacificnet.com or CEOcast, Inc. for PacificNet Ed Lewis, 212-732-4300