25.07.2005 13:34:00

ntl to Launch On Demand Digital TV Services to 100,000 Customers Over the Next Seven Days

ntl, the UK's leading digital cable TV company, todayunveiled plans to launch Video on Demand - its next generation digitalTV service - to 100,000 customers over the next seven days. As aresult, the number of customers with its innovative ntl On Demandservice will reach 375,000, just six months after its UK launch.

This exclusive cable service takes digital TV viewing to a newlevel of choice, control and convenience. It provides a unique ondemand viewing experience with a massive choice of films andprogrammes to enjoy.

Over the next seven days, ntl Digital TV customers in Luton,Broxbourne, East and Central Herts, North and East Bedfordshire,Huddersfield and Dewsbury will be able to experience on demand TV forthe first time. There's no need to buy new equipment, arrangeinstallation or pay an additional monthly subscription.

Following this stage of the roll out, ntl On Demand will beavailable to 1.67 milion homes within ntl's network.

Video on Demand is the next step in the evolution of UK digital TVmarket. The service is exclusive to cable customers due to itsintegral high-speed fibre optic network. Satellite and terrestrial TVare unable to offer this service.

ntl On Demand offers:

-- Hundreds of films available instantly including new releases for first time on TV

-- Pick of the Week to catch up on favourite programmes that have been missed

-- Over 50 hours of children's programmes every week with no advertising

-- A huge music video jukebox service featuring multi-platinum selling acts anytime of the day plus classic music videos

-- Standard features include pause, fast-forward and rewind

Shai Weiss, Managing Director, ntl Consumer Products, said:"Cable's network advantage means that we can offer this type ofoutstanding on demand TV experience. It's exclusive to cable and thefeedback from customers has been exceptional. Not only is there agreat choice of what to watch, but it's also great value. Forinstance, King Arthur, a recent movie premiere, was available for just50p. Only cable offers that type of value, choice and convenience."

ntl On Demand has huge support from the UK and internationalcontent industry. Partners include the BBC, Paramount, UniversalMusic, Nickelodeon, Jetix, Warner Music, Entertainment Rights, VPL,The Walt Disney Company, Hollywood Pictures, Touchstone Pictures,Miramax Film Corporation, Buena Vista International, Inc. SonyPictures Entertainment, Sony Pictures Classics, Columbia Pictures,TriStar, Pathe, Icon Films and Playboy TV.

About ntl Incorporated

-- ntl Incorporated (NASDAQ: NTLI) offers a wide range of communications and content distribution services to residential and business customers throughout the UK.

-- ntl is the UK's largest cable company with 3 million residential customers, and the UK's leading supplier of broadband services to consumers, with over 1.4 million broadband customers.

-- ntl's network can service 7.9 million homes in the UK.

-- Information on ntl and its products can be obtained at www.ntl.com

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