NetSuite To Buy Bronto Software For $200 Mln In Cash And Stock

(RTTNews) - NetSuite Inc (N), a provider of cloud-based financials / ERP and omnichannel commerce software suites, on Thursday said it has agreed to buy Bronto Software Inc, a privately-held cloud-based commerce marketing company, in a cash and equity deal valued at about $200 million.

The deal is expected to close in the second quarter of 2015, subject to certain closing conditions and regulatory clearance.

NetSuite said the deal brings together leaders in cloud-based omnichannel commerce solutions. As an email marketing provider to retailers, Bronto provides commerce marketing automation platform used by more than 1,400 brands, including Armani Exchange, Timex and Trek Bikes.