Moen Selects MARC USA to Lead North American Advertising

CLEVELAND, Jan. 31 /PRNewswire/ -- Moen, one of the world's largest manufacturers of plumbing products, has named MARC USA as Agency of Record with responsibilities for all North American advertising.

Long the leader in its industry and the number one faucet brand in North America, Moen is now ready to take the brand to an even higher level with aggressive sales and market share goals.

"MARC USA's creative and strategic thinking combined with their long experience in the home improvement category tipped the balance in our search for a new advertising and marketing communications partner," reported Dick Posey, Moen President and CEO.

"We plan to launch our new campaign early this spring, and MARC USA brought us great ideas and a real understanding of our many customers from our wholesalers and retailers to the people who proudly choose Moen products for their homes," Posey added.

"Moen has built its reputation on timeless design and enduring quality, and this is the basis for our campaign," according to Michele Fabrizi, MARC USA President and CEO who led the pitch for the Moen account. "We're really excited to be working with Moen. Quality permeates every level of the company."

Maureen Wenmoth, Moen VP/Marketing Services and Brand Development, explained the new campaign's media plan. "Our multi-media strategy will deliver Moen advertising on network television and cable as well as in consumer and trade print, plus a strong Internet component. We'll intersect with consumers around all the times they interact with Moen products."

In addition to the external launch in mid-March, MARC USA will help Moen introduce the new campaign internally at a special associate event at Moen headquarters.

About Moen

Based in North Olmsted, Ohio, a suburb of Cleveland, Moen is the number one faucet brand in North America. In addition to faucets, Moen is also a major supplier of kitchen sinks and bath accessories. Besides introducing the world to the single-handle faucet, Moen is known throughout the plumbing industry for its innovations, including its washerless cartridge system, PureTouch(R) filtration products, Lifeshine(R) finish technology, M*Pact(R) common valve system and more.

Moen Incorporated is an operating company of Fortune Brands, Inc. ( http://www.fortunebrands.com/ ), the consumer products company.

About MARC USA

MARC USA is a national full-service integrated marketing communications firm. One of the largest independent agencies in the country, MARC USA has 350 associates and billings of more than $400 million. With offices in Chicago, Dallas, Indianapolis, Miami and Pittsburgh, MARC USA's unique client-centered teams provide high performance creativity for a wide range of leading brands. Services include advertising, integrated marketing solutions, strategic planning, research, public relations, media planning and buying, interactive marketing, direct and customer relationship marketing, sales promotion and Hispanic marketing through partnership with MARCA Hispanic.