Meta Shares Surge on Upbeat Outlook. Is It Too Late to Buy the Stock?

Meta Platforms (NASDAQ: META) has been betting big on artificial intelligence (AI), and those investments paid off in the second quarter as the company crushed earnings and revenue expectations. That sent the stock soaring, with it now up 28% on the year, as of this writing.Let's take a closer look at the social media company's Q2 results and future prospects to see if the stock's momentum can continue or if it's too late to jump on board.Meta is using AI in two key ways to help drive growth. First, it's making its content recommendations better, which keeps users on its apps longer. More time on the platform means more ads served. Second, it's using AI to improve ad targeting through its generative ads recommendation system. That's leading to better ad results and higher prices. Both are helping power Meta's ad business, as seen in its Q2 results.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool