Mastermind Marketing Predictive Analytics Drives More Conversion

Mastermind Marketing (OTC Pink: MMND), a leading involvement marketing agency, is creating predictive analytic dashboards to optimize marketing decisions and drive more conversions for Fortune 500 brands. Mastermind aggregates and integrates disparate client data sources into custom algorithms to produce unique dashboards that provide a tailored, on-demand, 360° view of the client’s business. Information includes:

• Web Analytics: site traffic, visitors, journey paths, and conversion points
• Social Listening: to gauge sentiment, determine influencers, and the topics that resonate with key groups
• Channel Analytics: to determine who is engaging with content, on what platforms, and what are the most meaningful topics
• Seasonality and Weather: analyzing environmental factors impacting purchase & engagement
• Purchases
• Email: opens, topics and opt outs analysis
• PPC: keywords and internet searches to yield timely content and conversions decisions
• Customer database: geographic, psychographic and purchase history
• Digital Display: messaging and performance
• Shopper Journey Research: in-store and digital/mobile
• Ethnographic/Qualitative: what groups interact with the brand and why
• A/B and Multivariate Testing
• Conversion Rate Optimization: data-driven activities that determine the most effective web-to-lead (or purchase) conversions

"Most clients only see performance data to help make optimization decisions. Our customized dashboard approach provides performance information, but also integrates many other insights to impact intent, purchase funnel, store traffic, conversion, and engagement,” said Michael Gelfond, President.

About Mastermind, Inc.

Mastermind provides thinking that drives results for leading marketers. It has over 30 years of experience in dozens of industries helping involve people with brands in ways that inspire them to take action. Mastermind has a total, data-driven approach that drives brand consideration, trial, loyalty, and advocacy. The company has extensive marketing expertise in Content, Digital, Influencer, Social, Promotion, Channel Optimization, and Contingency Communications. This allows Mastermind to create and execute multi-dimensional campaigns that drive results. More information about Mastermind, Inc. is available at its website: www.MastermindMarketing.com.

Forward-Looking Statements

This press release of Mastermind, Inc. (the "Company”) contains, or may contain, among other things, certain "forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve significant risks and uncertainties. Such statements may include, without limitation, statements with respect to the Company’s plans, objectives, projections, expectations and intentions and other statements identified by words such as "projects,” "may,” "will,” "could,” "would,” "should,” "believes,” "expects,” "anticipates,” "estimates,” "intends,” "plans,” "potential” or similar expressions. These statements are based upon the current beliefs and expectations of the Company’s management and are subject to significant risks and uncertainties, including those detailed in the Company’s filings with the Securities and Exchange Commission. Actual results (including, without limitation, market acceptance of the Company’s services; competition from existing products/services or new products/services that may emerge; the implementation of the Company’s business model and strategic plans for its business and its services; estimates of the Company’s future revenue, expenses, capital requirements and need for financing; and developments relating to the Company’s competitors) may differ significantly from those set forth in the forward-looking statements. These forward-looking statements involve certain risks and uncertainties that are subject to change based on various factors (many of which are beyond the Company’s control). The Company undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law.

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