Macromedia Announces 2005 MAX Award Winners; Awards Highlight Achievements in Delivering Great Digital Experiences

Macromedia (Nasdaq:MACR) today announced the winners ofthe 2005 MAX Awards, which recognize the top digital experiences builtwith Macromedia(R) technology. Attendees at MAX 2005, the annualconference for Macromedia customers, selected New Line Cinema's "CrashThis Trailer" website as the People's Choice award winner from 16finalists across eight categories. Developed by Tequila Sydney withMacromedia Flash(R), the site allows visitors to "crash" the trailerfor the new film, "Wedding Crashers," as well as upload a picture andbecome one of the five major characters in the trailer.

"We're consistently amazed and inspired by our customers'groundbreaking work," said Stephen Elop, CEO, Macromedia. "It's anhonor to have the opportunity to acknowledge their cutting-edgeachievements in driving great experiences on the Internet and digitaldevices with the 2005 MAX Awards."

Winners and finalists for the 2005 MAX Awards were selected by ateam of Macromedia judges based on design and development, usability,application of Macromedia technology, and brand building.

For more information on 2005 MAX Awards finalists and winners,please visit: http://www.macromedia.com/go/maxwinners.

The winners, by category, are:

Advertising and Branding Experience: Royal Caribbean International-- Freedom of the Seas Microsite

Royal Caribbean's new ship, "Freedom of the Seas," is scheduled tohit the water in June 2006. In anticipation of the maiden voyage,Arnold Worldwide/IQ Interactive developed a website using MacromediaStudio with Flash(R) Professional that keeps visitors up-to-date onthe ship's construction progress. Utilizing 3-D architecturalrenderings supplemented with full motion video and seamless compositesinto the scenes, developers created an immersive experience thatliterally puts viewers aboard the ship.

Business Experience: SAP -- SAP Analytics

The SAP Analytics site includes more than 100 analyticapplications that development and solution management teams built withMacromedia Flex(TM) and SAP NetWeaver Visual Composer in less timethan any other product in the SAP portfolio. SAP developed a visuallyappealing site that is easy to modify and use, while making businessintelligence appropriate and consumable by the average business user.

Customer-Facing Experience: Converse -- Converse One

Converse uses Flash for an online sneaker configurator and aunique Converse One experience. With the design and interface of thesite developed by ZAAZ and the incorporation of Nike's reusablemiddleware architecture created by R/GA, customers are able to designand purchase the perfect pair of Converse footwear, starting with theclassic Chuck Taylor All Stars.

Education and Non-Profit Experiences: University of Texas, Centerfor Energy and Environmental Resources -- Trajectory Tool

The state-mandated Corpus Christi Air Monitoring and SurveillanceCamera Installation and Operation Project gives citizens of CorpusChristi, Texas, the ability to track airborne particles and airpollutants over their city. Built by the University of Texas atAustin's Center for Energy and Environmental Resources with Flash,Macromedia Dreamweaver(R), and Macromedia ColdFusion(R), thistrajectory tool provides near real-time data from a number of airmonitoring stations, as well as the ability to zoom in on a certainsection of the city.

eLearning Experience: BMW AG -- MINI World Challenge

In order to provide learning opportunities for MINI sales andservice personnel, BMW AG released the innovative, Flash-based MINIWorld Challenge, developed by Interone Worldwide GmbH -- Hamburg. Overa six month period, more than 2000 participants from 20 countries hadthe opportunity to test their MINI knowledge with quizzes thatbalanced learning, competition, and knowledge testing in an engagingMINI atmosphere.

Government Experience: Airservices Australia -- Flying Around

Created by Airservices Australia with Flash, Dreamweaver,Macromedia Fireworks(R), and Macromedia FreeHand(R), Flying Around isan informational website and interactive visual guide to increasepilots' awareness in and around controlled airspaces. The site helpspilots operate safe and effective flights by providing interactivecharts, aerial photos showing new geography of the landscape, specificinformation on each capital city, and controller tips about hazards inareas of controlled airspace.

Media, Entertainment, and Gaming Experiences: New Line Cinema --Crash This Trailer

Developed by Tequila Sydney with Flash, New Line Cinema allowssite visitors to "crash" the trailer for their new film, "WeddingCrashers." Visitors can upload a picture and become one of the fivemajor characters in the trailer. Flash animates the user's face,making it seem as if they are Vince Vaughn or Owen Wilson.

Mobile Experience: Dolce & Gabbana -- D&G For Realovers

Dolce & Gabbana's D&G For Realovers game, designed byInterpreting.it S.r.l. with Flash, Fireworks, and FreeHand, reachescustomers all over the world. Users can enjoy this rich,cross-platform game on their PDAs and Macromedia Flash Lite(TM)enabled mobile phones in addition to desktop computers.

2005 MAX Special Achievement Award: Tian Tian

A 2005 MAX Special Achievement Award for design was presented toTian Tian, a Flash designer living and working in China. She usesFlash for her site, http://www.TinaFlash.com, and creates stunninganimation shorts presenting fantastic worlds where nature andtechnology intersect. Founded in early 2003, her Tian Tian Studioboasts many leading brand-name customers in China and focuses onanimation, cartoons, and mobile Flash content.

ABOUT MACROMEDIA

Experience matters. Macromedia is motivated by the belief thatgreat experiences build great businesses. Our software empowersmillions of business users, developers, and designers to create anddeliver effective, compelling, and memorable experiences -- on theInternet, on fixed media, on wireless, and on digital devices.

Copyright 2005 Macromedia, Inc. All rights reserved. Macromedia,the Macromedia logo, Macromedia ColdFusion, Macromedia Dreamweaver,Macromedia Flash, Macromedia Flash Lite, Macromedia Fireworks,Macromedia Flex, and Macromedia FreeHand are trademarks or registeredtrademarks of Macromedia, Inc., which may be registered in the UnitedStates and internationally. Other product or service names mentionedherein are the trademarks of their respective owners.