Long-term sustainability takes center stage at Prudential Forum

Prudential Real Estate and Relocation Services, a Prudential Financial, Inc. (NYSE: PRU) company, highlighted the relocation industry’s major trends, opportunities and best practices during its annual Prudential Forum conference, Aug. 30-31 at the JW Marriott Desert Ridge in Phoenix.

The event generated strong attendance from relocation and real estate professionals, client companies and service providers who gathered to discuss strategy, expectations and challenges in today’s economy and transitioning real estate market. Prudential Forum’s theme, "Innovate! Accelerate! Generate!” symbolized the importance of fresh approaches and perspectives in relocation, and the need to adopt initiatives that raise efficiency, improve service and supercharge results.

"Our industry has faced its share of challenges over the past few years and relocation professionals are signaling that they’re eager and ready to embrace the better times just ahead,” said Earl Lee, president of Prudential Real Estate and Relocation Services.

Keynote speakers Dan Coughlin and Meagan Johnson set the tone for the event with discussions about achieving sustainable success and the importance of understanding generational relationships. In fact, corporate sustainability served as a secondary theme for the event.

"Sustainability is more than a ‘green’ initiative, as it encompasses environmental, social and economic goals,” said Jim Mallozzi, chief executive officer of Prudential Real Estate and Relocation Services. "When we keep these factors at the core of everything we do, it translates into measurable results for our clients.”

Prudential Real Estate and Relocation Services also commemorated the final installment and launch of its Global Service Platform (GSP) at its Pricoa Relocation office in Paris, France. Phased launches started in 2009. The company now operates worldwide on an integrated platform, increasing efficiency, effectiveness and client service. "GSP shrinks both time and distance, allowing us to track in real time a transferee’s progress on a relocation initiated in Shanghai for a client in New York,” explains Earl Lee. "It will be used universally by our company, our clients and our suppliers to monitor relocations anywhere, at any time.”

To close out the event, the following suppliers were recognized for outstanding performance and for consistently demonstrating Prudential’s core values:

• Customer Focused Award: Diversified Transport Services, Ltd., Brewster, N.Y.
• Mutual Respect Award: Move One Relocations, Budapest, Hungary
• Spirit of Partnership Award: APEX Relocations, Seoul, South Korea
• Spirit of Partnership Award: UNIRISC, Inc., Arlington, Va.
• Winning Award: New World Van Lines, Chicago, Ill.
• Worthy of Trust Award: Transcontainer Internacional, Mexico City, Mexico

Prudential Real Estate and Relocation Services provides comprehensive global relocation services to Fortune 500 corporations worldwide. With locations in the United States, Canada, United Kingdom, France, Hong Kong, Singapore and China, Prudential Relocation – which operates as Pricoa Relocation in Asia and Europe – offers a broad menu of services critical to the relocation of clients’ employees, including coordination of intra- and inter-country relocations, international assignment management, intercultural training, global business consulting, appraisal, inspection and sale of relocating employees’ homes, equity advances to relocation employees, assistance in locating a home at the relocating employee’s destination, global household goods moving services and client cost-tracking and a variety of relocation policy and group move consulting services.

Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $690 billion of assets under management as of June 30, 2010, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. In the U.S., Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit www.news.prudential.com.