LIU Hornstein Center Poll Finds Younger Shoppers More Likely to Shop in Stores This Holiday Season

1)

Which best describes your holiday shopping habits?

I will do all or most of my shopping in stores:                                   

22%

I will do all or most of my shopping on-line:                                       

27%

I will shop equally in-store and on-line:                                              

32%

Unsure:                                                                                                

6%

I do not do holiday shopping:                                                             

12%

Which incentive will encourage you to shop at a particular store or retailer during the holidays?

I wait for the retailer/store to distribute coupons:                                   

5%

I wait for the retailer/store to offer promotions:                                    

16%

I wait for the retailer/store to offer promotions and coupons:               

31%

I shop regardless of coupons or promotions:                                        

29%

Unsure:                                                                                                 

7%

I do not do holiday shopping:                                                                 

12%

3)

What type of store or retailer will you shop at during the holiday season?

I shop at big box retailers or stores:                                              

21%

I shop at small businesses:                                                                    

8%

I shop at both big box retailers and small businesses:                            

53%

Unsure:                                                                                                  

5%

I do not do holiday shopping:                                                                   

12%

4)

Where do you shop on-line?

Big Box retailers:                                                                                     

7%

Manufacturer-specific websites:                                                                  

13%

On-line marketplaces (i.e. Amazon, Etsy, Alibaba):                                 

64%

I do not shop on-line:                                                                               

8%

I do not do holiday shopping:                                                                   

8%

5)

Which best describes your holiday spending plans this year?

I plan on spending more on holiday shopping than usual:                       

13%

I plan on spending less on holiday shopping than usual:                         

29%

I plan on spending the same on holiday shopping as usual:                     

40%

Unsure:                                                                                                    

8%

I do not do holiday shopping:                                                                      

11%