K2 Inc. to Present at 7th Annual ICR XChange Conference

    Business Editors/Sports Editors
    7th Annual ICR XChange Conference

    CARLSBAD, Calif.--(BUSINESS WIRE)--Jan. 10, 2005--K2 Inc. (NYSE:KTO), a leading consumer products company, announced today that Richard Heckman, Chairman and Chief Executive Officer, will be presenting at the 7th Annual ICR XChange Conference to be held on January 13-14, 2005, at the La Costa Resort and Spa in Carlsbad, California.
    K2's investor presentation is scheduled for Thursday, January 13th at 10:40 a.m. Pacific Time. The presentation will be webcast live and archived online on the Investor Relations section of the Company's website at www.k2inc.net and www.icr-online.com/conference/webcast.htm.

    About K2 Inc.

    K2 Inc. is a premier, branded consumer products company with a portfolio of leading brands including Rawlings(R), Worth(R), Shakespeare(R), Pflueger(R), Brass Eagle(R), Stearns(R), K2(R), Volkl(R), Ride(R), Marmot(R), Ex Officio(R) and Marker(R). K2's diversified mix of products is used primarily in team and individual sports activities such as baseball, softball, fishing, paintball, watersports activities, alpine skiing, snowboarding, in-line skating and mountain biking. Among K2's other branded products are Planet Earth(R) apparel, Adio(R) and Hawk(R) skateboard shoes, Tubbs(R) and Atlas(R) snowshoes, JT(R) and Worr Games(R) paintball products and Dana Design(R) backpacks.
    Rawlings(R), Worth(R), Shakespeare(R), Pflueger(R), Brass Eagle(R), Stearns(R), K2(R), Volkl(R), Ride(R), Marmot(R), Ex Officio(R), Marker(R), Planet Earth(R), Adio(R), Hawk(R) skateboard shoes, Tubbs(R), Atlas(R), JT(R), Worr Games(R), and Dana Designs(R), are trademarks or registered trademarks of K2 Inc. or its subsidiaries in the United States or other countries.

    Safe Harbor Statement

    This news release includes forward-looking statements. K2 cautions that these statements are qualified by important factors that could cause actual results to differ materially from those in the forward-looking statements, including but not limited to K2's ability to successfully execute its acquisition plans and growth strategy, integration of acquired businesses, weather conditions, consumer spending, continued success of manufacturing in China, global economic conditions, product demand, financial market performance, and other risks described in the Company's most recent annual report on Form 10-K/A, subsequent quarterly reports on Form 10-Q, and current reports on Form 8-K, each as filed with the Securities and Exchange Commission. The Company cautions that the foregoing list of important factors is not exclusive, any forward-looking statements included in this news release is made as of the date of this news release, and the Company does not undertake to update any forward-looking statement.

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CONTACT: K2 Inc. Dudley W. Mendenhall, 760-494-1000 or Integrated Corporate Relations Andrew Greenebaum/Chad Jacobs - Investor Relations Michael Fox/John Flanagan - Media Relations 310-395-2215 or 203-682-8200

KEYWORD: CALIFORNIA INDUSTRY KEYWORD: SPORTS MANUFACTURING APPAREL/TEXTILES RETAIL TRADESHOW SOURCE: K2 Inc.

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