Jack in the Box-R- Restaurants Roll Out Protein-Packed Meaty Breakfast

    Restaurant Writers/Business Editors/Food Writers

    SAN DIEGO--(BUSINESS WIRE)--May 9, 2005--If you're too groggy to eat with utensils safely before noon, or at least until your first cup of coffee, then Jack in the Box(R) restaurants has got the breakfast for you - the meat-filled, egg-packed, cheesealicious, eat-with-your-hands Meaty Breakfast Burrito.
    Featuring a warm flour tortilla stuffed with ham, sausage, bacon, scrambled eggs, shredded cheddar and pepperjack cheeses and served with a side of fire-roasted salsa, Jack's new Meaty Breakfast Burrito is ideal for the morning glory on the go.
    "For breakfast, consumers want something that's filling, affordable and easy to eat," said Michelle Vespa, director of menu marketing and innovation. "A hand-held item, like our new burrito, is ideal for the morning rush. It's also hearty, so you won't have to run to the vending machine for a snack before lunch."
    Jack's new Meaty Breakfast Burrito is available for a suggested price, excluding tax, of $1.99 at all participating Jack in the Box restaurants. Jack in the Box serves its full breakfast menu all day.
    Jack in the Box Inc. (NYSE:JBX) is a restaurant company that operates and franchises Jack in the Box(R) restaurants, one of the nation's largest hamburger chains, with more than 2,000 restaurants in 17 states. Through a wholly owned subsidiary, the company also operates and franchises Qdoba Mexican Grill(R), an emerging leader in fast-casual dining, with approximately 200 restaurants in 31 states. Based in San Diego, Jack in the Box Inc. has nearly 45,000 employees. For more information, visit www.jackinthebox.com.

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CONTACT: Jack in the Box Inc. Kathleen Finn, 858/571-2301 kathleen.finn@jackinthebox.com

KEYWORD: CALIFORNIA INDUSTRY KEYWORD: ADVERTISING/MARKETING CONSUMER/HOUSEHOLD RESTAURANTS FOODS/BEVERAGES RETAIL PRODUCT SOURCE: Jack in the Box Inc.

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