Iteris ClearAg to Power UK Agriculture & Horticulture Development Board’s WeatherHub

Iteris, Inc. (NASDAQ: ITI), the global leader in applied informatics for transportation and agriculture, today announced the addition of Iteris’ ClearAg® smart content via weather modeling application programming interfaces (APIs) to the Agriculture & Horticulture Development Board’s (AHDB) WeatherHub, representing another milestone in Iteris’ strategic focus on the European market.

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Iteris ClearAg to Power UK Agriculture & Horticulture Development Board’s WeatherHub (Photo: Business Wire)

The AHDB WeatherHub, which aggregates and visualizes weather data, will now make available ClearAg current and forecast weather information via its website, as well as via bespoke applications using third-party data dashboards.

"The AHDB WeatherHub brings together a range of open-source and procured weather-related data,” said Simon Oxley, head of Crop Production Systems at the AHDB. "The purpose of this weather data is both to support crop production decisions made by farmers and agronomists – for example via crop disease alerts – as well as help explain observed crop growth and disease characteristics, while putting this in a historic context by comparing current to long-term weather data.”

"We are excited to provide farmers and agronomists across the UK with access to Iteris’ ClearAg smart content via the AHDB’s WeatherHub platform,” said Jim Chambers, senior vice president and general manager, Agriculture and Weather Analytics at Iteris. "Making ClearAg’s hyperlocal atmospheric data available to AHDB members will help the UK farming community make better decisions, while promoting the ClearAg brand and expanding our presence in Europe.”

The AHDB is a statutory levy board, funded by farmers, growers and others in the supply chain. Its delivery of services to members is focused on six sectors – beef and lamb, cereals and oilseeds, dairy, horticulture, pork and potatoes – covering over 72% of total agricultural output in the UK. Further information on AHDB can be found at www.ahdb.org.uk.

About Iteris, Inc.

Iteris is the global leader in applied informatics for transportation and agriculture, turning big data into big breakthrough solutions. We collect, aggregate and analyze data on traffic, roads, weather, water, soil and crops to generate precise informatics that lead to safer transportation and smarter farming. Municipalities, government agencies, crop science companies, farmers and agronomists around the world use our solutions to make roads safer and travel more efficient, as well as farmlands more sustainable, healthy and productive. Visit www.iteris.com for more information and join the conversation on Twitter, LinkedIn and Facebook.

Iteris Forward-Looking Statements

This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," "should,” "will," "can," and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the anticipated benefits and success of our agreement and future success in utilizing the ClearAg solution. Such statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are difficult to predict, and actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to, our ability to deliver the ClearAg solution on a cost-effective basis; our ClearAg solution’s ability to enable users make better informed farming decisions; the future adoption of the ClearAg solution in the agribusiness markets; customer’s dedication of resources and ability to achieve market acceptance for its own products and services; our ability to gain additional patent protection for our technologies and products; and the potential impact of product and service offerings from competitors and such competitors’ patent coverage and claims. Further information on Iteris, Inc., including additional risk factors that may affect our forward-looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC’s website (www.sec.gov).

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