IPIX AdMission to Provide Enhanced Ad Solutions to Morris Communicatio

    Business Editors/High-Tech Writers
    2005 MORRIS COMMUNICATIONS CLASSIFIED/ONLINE SUPER CONFERENCE

    AUGUSTA, Ga.--(BUSINESS WIRE)--Jan. 10, 2005--IPIX AdMission, a provider of directional advertising solutions, today announced that Morris Communications Company LLC has selected IPIX AdMission's enhanced advertising technology to power the company's rich media classifieds. Morris Digital Works, the online division of the parent company, will incorporate AdMission components into the mdClassifieds application. Thirty-eight Morris publications and more than 70 additional mdClassifieds customers will be able to use the new solution to increase classified revenue by offering enhanced ad packages such as photo ads.
    Morris Communications publishes more than 60 daily, non-daily and free community newspapers, and Morris Digital Works (MDW) provides award-winning technologies, tools, consulting and Web development services to Morris newspapers and external clients alike.
    "For nearly 10 years, MDW has been committed to evolving the set of capabilities for the online advertiser and consumer," said Michael Romaner, Morris Digital Works president. "Incorporating AdMission into mdClassifieds gives Morris publications, and our external customers, the eCommerce 'edge' that they need to generate significant classifieds revenue and compete with online-only players."
    "AdMission's existing and soon-to-be-introduced features will help Morris Communications continue their aggressive efforts in both revenue and market share programs," said Sarah Pate, IPIX AdMission general manager. "They have been true innovators in the online space for their newspapers and external clients, and we look forward to working with them on this comprehensive, next-generation advertising solution."

    About IPIX AdMission

    IPIX AdMission is a provider of directional advertising solutions. AdMission provides patented, "easy-to-use" technologies to newspaper and yellow page publishers for the online creation and delivery of visually enhanced ads. IPIX AdMission is a business unit of IPIX Corporation (Nasdaq:IPIX). IPIX Corporation offers mission critical imaging where visual content is required for eCommerce and the protection of life and property. Learn more about IPIX's three business units (IPIX AdMission, IPIX Security and IPIX InfoMedia) at www.ipix.com.

    About Morris Digital Works

    Morris Digital Works (MDW), a division of Morris Communications Co., provides tools, technologies, consulting and Web development services to Morris newspapers, other Morris business units and external clients. MDW award-winning technologies include: world-class hosting facilities, robust content management software, high performance application tools, site enhancement tools and comprehensive classified and display classified technology.

    About Morris Communications

    Morris Communications Co. is a privately held media company with diversified holdings that include newspaper and magazine publishing, outdoor advertising, book publishing and distribution, visitor guide publishing, radio broadcasting and online services. For more information, visit www.morris.com.

    This release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbors under those sections. Forward-looking statements appearing herein are based upon current expectations. The matters discussed in this press release also involve risks and uncertainties described from time to time in documents we file with the Securities and Exchange Commission, including but not limited to Form 10-Ks, Form 10-Qs and Form 8-Ks (www.sec.gov).

    IPIX and IPIX AdMission are registered trademarks of IPIX Corporation.

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CONTACT: IPIX Tara Thomas, 925-242-4021 Tara.Thomas@ipix.com or Morris Diana Porter, 706-828-4337 diana.porter@morris.com

KEYWORD: GEORGIA CALIFORNIA TRACK INDUSTRY KEYWORD: SOFTWARE INTERNET E-COMMERCE PUBLISHING ADVERTISING/MARKETING TRADESHOW PRODUCT MARKETING AGREEMENTS SOURCE: IPIX AdMission

Copyright Business Wire 2005