20.05.2008 10:00:00
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Hebrew National(R), the Leading Brand of Kosher Beef Hot Dogs, and Grilling Guru Elizabeth Karmel Team up to Help Families Upgrade Their Summer Cookouts
More women are cooking on outdoor grills than ever before, and recent
research shows that during the grilling season, women use the grill more
frequently than men – with 66 percent of women
grilling twice a week compared to 57 percent of men.1
Hot dogs are one of the most popular items for grilling, and Hebrew
National®, the leading brand of kosher hot
dogs and other products, has teamed with grilling expert Elizabeth
Karmel to help women and their families upgrade their hot dog and
grilling experience.
Throughout the summer, Hebrew National and Karmel will offer tips,
discount coupons, prizes and advice on using premium quality products to
help families create great summer cookouts. Hebrew National also will
award one lucky winner a backyard upgrade worth $25,000.
Girls at the Grill and Expert Tips
Women have always taken the lead in preparing meals in the kitchen, and
now more and more women are manning the grill outside. As a woman
devoted to outdoor cooking, Karmel, author of the award-winning cookbook Taming
the Flame: Secrets for Hot-and-Quick Grilling and Low-and-Slow BBQ
notes that the first factor in a great grilling experience is quality. "Buy
the best quality ingredients and let the heat of the grill work its
magic,” said Karmel. "When
you want to satisfy that classic backyard hot dog craving—kosher,
such as Hebrew National, is the best choice because they have the
highest quality ingredients.” If you follow
Karmel’s rule of thumb, your friends and
family will applaud you meal after meal.
Some of Karmel’s top tips for "Girls
at the Grill” include:
Use the best quality ingredients, from garden fresh produce to bakery
buns to the meat you select.
Purchase premium meats such as Hebrew National Franks, which are made
from only premium cuts of 100 percent pure kosher beef. Hebrew
National wins time after time in national taste tests.
The key to making hot dogs that are perfectly caramelized on the
outside and done on the inside is to control the heat! The best hot
dogs are cooked on medium to medium-low heat.
Adorn your hot dogs with more than just ketchup and mustard. Add a
theme to your condiment table with a "Putting
on the Dog” Bar—fill
the ramekins with favorite toppings from the All-American hot dog
capitals: New York, LA, Chicago, Boston and Cincinnati, to name the
majors!
Watch for Hebrew National Kosher Crew Visits This Summer
You don’t have to guess what’s
inside a kosher hot dog. Hebrew National hot dogs are made with premium
cuts of 100 percent kosher beef and have no artificial flavors, colors,
fillers or by-products with the kosher guarantee. To help more families
enjoy premium quality at their cookouts, Hebrew National is sending
Kosher Crew teams to upgrade residents’
summer experiences in Baltimore, Cincinnati, Phoenix, and Tampa, Fla.
this grilling season. Kosher Crew teams will appear at select events and
festivals in these cities during July and August to give away premium
prize packages featuring Hebrew National gear and coupons. Check www.hebrewnational.com
during the summer for updates on Kosher Crew appearance dates and
locations.
Online Sweepstakes Will Give Away Daily Prizes and a $25,000 Ultimate
Backyard Upgrade
Quality food isn’t the only way to upgrade a
cookout. Hebrew National also is launching the "Ultimate
Backyard Upgrade” sweepstakes, which will
give away five daily prizes worth $100 and one lucky grand prize winner
will receive an ultimate backyard upgrade worth $25,000. Consumers can
enter the sweepstakes or find official rules by visiting www.hebrewnational.com
beginning July 14 – Sept. 7, 2008.
"Hot dogs are a summertime favorite. Hebrew
National has an award-winning taste that the whole family will enjoy and
mom can feel good about serving, because Hebrew National is committed to
providing premium quality kosher products,”
said Reggie Moore, vice president of marketing for Hebrew National. "Our
Kosher Crews and ‘Ultimate Backyard Upgrade’
sweepstakes are designed to bring the Hebrew National experience to as
many consumers as possible throughout the summer and will show that
kosher means quality.” ABOUT HEBREW NATIONAL
Hebrew National, a brand of ConAgra® Foods,
Inc., began in 1905 when Isadore Pinckowitz sold frankfurters in New
York City under the Hebrew National name. Aside from hot dogs
alone, Hebrew National makes additional premium kosher products
including deli meats, specialty items like Franks in a Blanket and
Cocktail Franks, breakfast sausages, sides and condiments. ConAgra
Foods is one of North America’s largest
packaged-food companies with a strong presence in consumer grocery as
well as restaurant and foodservice establishments. For more information,
please visit www.hebrewnational.com
or www.conagrafoods.com.
ABOUT CONAGRA FOODS
ConAgra Foods Inc. (NYSE: CAG) is one of North America’s
leading packaged food companies, serving grocery retailers, as well as
restaurants and other foodservice establishments. Popular ConAgra Foods
consumer brands include: Banquet, Chef Boyardee, Egg Beaters, Healthy
Choice, Hebrew National, Hunt’s, Marie
Callender’s, Orville Redenbacher’s,
PAM, and many others. For more information, please visit us at www.conagrafoods.com.
1 Propane Education & Research Council (PERC)
survey, January 2007.
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