Freescale Demonstrates World's First Ultra-Wideband-Enabled Cell Phon

Freescale Demonstrates World's First Ultra-Wideband-Enabled Cell Phone at Consumer Electronics Show; Company Powers Wireless Streaming of NFL Playoffs in Sports Lounge

    Business Editors/Technology Editors
    2005 International CES

    LAS VEGAS--(BUSINESS WIRE)--Jan. 5, 2005--While many companies are touting the future benefits of Ultra-Wideband (UWB), Freescale Semiconductor, Inc. (NYSE:FSL) (NYSE:FSL.B) continues to roll-out real products and technology.
    This week at the Consumer Electronics Show (CES), Freescale is demonstrating a host of wireless consumer products and prototypes using UWB, including a UWB-enabled cell phone. Using UWB, the cell phone connects wirelessly to a laptop and downloads MP3 files from the internet or photos taken with the phone.
    "Only Freescale's Ultra-Wideband solutions are commercially available and FCC approved, paving the way for innovative products like those being shown this year in the Freescale booth and in our partner booths across the show floor," said Franz Fink, senior vice president and general manager of Freescale's wireless business. "With consumer applications anticipated to be available later this year, Freescale's UWB solutions bring new functionality and opportunity to video, laptop and mobile products needing a high speed, low-cost wireless solution."
    At CES, Freescale is showing UWB applications across mobile products, home theater products and enterprise/office solutions featuring its UWB wireless chipset. For the first time, show-goers can expect to experience UWB on cell phones, high definition televisions (HDTVs), media blasters and laptops, each demonstrating the wide range of applications benefiting from UWB. UWB is a wireless technology capable of full video transmission without cables. Freescale's commercial UWB chipset, the XS110, transmits multiple video streams and HDTV broadcasts, as well as photo, video and data transfers.

    Watch NFL(R) Playoffs on Freescale UWB-Enabled HDTVs in the Sports Lounge

    Consumers also can experience UWB while watching football in the Freescale-sponsored HDTV Sports Lounge, located on the second level of the South Hall. For the first time ever, the HDTV Sports Lounge will use wireless video transmission courtesy of Freescale's UWB solutions. CES attendees can watch large screen HDTVs using Freescale's UWB technology to wirelessly receive the broadcasted television programs from a cable source across the room. The National Football League (NFL) Wild Card playoffs and ESPN(TM) will be shown throughout the week. The lounge showcases the benefits of wireless video transmission for home theaters, which are often optimized for sports viewing. With UWB, the large screen displays don't require a tether to the video source via wires and cables.

    Freescale UWB on Display

    Throughout the show, Freescale's UWB solution can be seen in a variety of consumer electronics product demonstrations including the following:

--	Global Sun: showcasing UWB modules designed to allow customers to quickly and easily implement a UWB solution using the popular mini-PCI interface
--	Haier: showcasing UWB-enabled HDTVs
--	Samsung and Intellon: showcasing hybrid wireless home network
--	USI: showcasing turnkey 1394 module solutions for original equipment manufacturers (OEMs) eager to incorporate UWB immediately into their products

    Modules Also a Key Draw at CES

    In addition to the UWB-enabled consumer electronics products being shown in Freescale's booth, Freescale is showcasing turnkey module solutions for original equipment manufacturers (OEMs) eager to incorporate UWB immediately into its products. A mini-PCI module is designed to allow customers to quickly and easily implement a UWB solution using the popular mini-PCI interface. For more information on Freescale's UWB solutions visit: www.freescale.com/uwb. For more information on industry support for DS-UWB visit: www.uwbforum.org.

    Games, Headphones, V2IP and FoIP Showcased in Freescale Booth

    Other demos and displays in the Freescale booth feature the ZigBee(TM) electronic home, home wireless storage and media streaming solutions, video and voice over IP (V2IP) featuring the Freescale i.MX multimedia applications processor, fax over IP (FoIP) in the office environment, wireless multiplayer gaming and sensors-driven accelerometers replacing traditional joy stick controls on equipment like forklifts.

    About Freescale Semiconductor

    Freescale Semiconductor, Inc. (NYSE:FSL) (NYSE:FSL.B) is a global leader in the design and manufacture of embedded semiconductors for the automotive, consumer, industrial, networking and wireless markets. Freescale became a publicly traded company in July 2004 after more than 50 years as part of Motorola, Inc. The company is based in Austin, Texas, and has design, research and development, manufacturing or sales operations in more than 30 countries. Freescale, a member of the S&P 500(R), is one of the world's largest semiconductor companies.
    www.freescale.com

    Freescale(TM) and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. (C) Freescale Semiconductor, Inc. 2004

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CONTACT: Freescale Semiconductor, Inc., Austin North America: Andrea Crocker, 512-895-7714 andrea.crocker@freescale.com or Latin America: Ruth Ruiz, 480-814-4897 ruth.ruiz@freescale.com or Europe, Middle East, Africa: Regina Cirmonova, +41-22-799-1258 regina.cirmonova@freescale.com or Japan Koichi Yoshimura, +81-3-3280-8672 koichi.yoshimura@freescale.com or Asia Pacific: Gloria Shiu, +852-2661-8237 gloria.shiu@freescale.com

KEYWORD: NEVADA TEXAS TRACK INDUSTRY KEYWORD: SPORTS COMPUTERS/ELECTRONICS CONSUMER/HOUSEHOLD RETAIL TELECOMMUNICATIONS TRADESHOW PRODUCT SOURCE: Freescale Semiconductor, Inc.

Copyright Business Wire 2005