Fox Sports En Espanol's Broad Distribution, Ratings, Exclusive Sports Programming and Technological Platforms Set Stage for Delivering Unprecedented Consumer Engagement to Advertisers in BY'07

Hosting its sixth upfront presentation in New York today at theHard Rock Cafe, Fox Sports en Espanol is poised to capture an evengreater share of viewers and advertisers in BY'07. Buoyed in greatpart by the steady migration of Hispanic viewers to cable frombroadcast, the all-sports Spanish-language cable network boasts anunparalleled distribution footprint, consistently high ratings,exclusive live sports, news and original programming, and multiplemedia content platforms that are uniquely attractive to advertiserslooking to truly engage consumers. Today, ten-year-old Fox Sports enEspanol is not only the most dominant sports brand in Spanish-languagetelevision but also remains by far the most widely distributed andmost-watched Spanish-language sports cable network in the U.S., andonly one of two Hispanic cable networks fully measured by Nielsen.

"At a time when fledgling Hispanic cable networks are still tryingto find their place amidst the upfront frenzy and establishedbroadcast networks are hoping to capture a greater share of thecoveted 18-49 male demo via promises of increased sports programming,Fox Sports en Espanol's positioning as the content brand of choiceamong Latino sports enthusiasts has never been stronger," said DavidSternberg, executive vice president and general manager, Fox Sports enEspanol.

Broadcast's Share of Viewing Erodes, Cable Penetration GrowsSteadily

Despite being one of the glaring omissions from this upfrontseason's "hot issue" dialogue, Hispanic cable's share of viewingcontinues to increase steadily at a time when broadcast's onceunquestioned domination of the marketplace is beginning to show signsof erosion. Hispanic cable's current 14 and 11 percent share ofviewing among males 18-49 and adults 18-49, respectively, represents awhopping 100 percent increase dating back to BY'04. Conversely,broadcast's total Hispanic reach for the same demos during the sameperiod has declined to less than 90 percent. (Source: NHTI BY'04,BY'05, BY06 Q4'-05-Q106 total day M-Sun 6a-6a, AD 18-49 and M18-49)

"Of course we're bullish -- who wouldn't be in our position?" saidTom Maney, Fox Sports en Espanol's senior vice president ofadvertising sales. "This is precisely the story that the bigger fisharen't telling advertisers."

For Fox Sports en Espanol, broadcast's decline represents morethan just a potential increase in its viewer universe. With nearlytwo-thirds of its distribution via digital cable or satellite --largely made up of the most upscale and technologically savvy males18-49 in all of Spanish-language television that represent a primebuying target for brands -- now more than ever, the all-sports netfinds itself amidst a captive audience of advertisers that recognizethat broadcast is no longer the silver bullet for reaching their mostprized demo.

"Advertisers are finding themselves reexamining their approach andwill likely reduce their spends on broadcast to make way for lesstraditional solutions across cable, interactive, print, mobile andother alternative content distribution platforms, thereby finallyredirecting their efforts away from the traditional tendency to countthe people they reach and instead zero in on the people that reallycount," Maney added.

Robust Distribution Footprint Gets Even Stronger

Having surpassed the four million Hispanic household mark, apromise the network made to advertisers during last year's upfront,Fox Sports en Espanol is now in a total of 8.3 million homes overall,and added approximately 850,000 new households over the past yearalone. Recording an 18 percent increase in distribution in the top 10Hispanic DMAs over CY 2004, Fox Sports en Espanol remains the mostwidely distributed Spanish-language all-sports cable network. WhileNew York, Miami/Fort Lauderdale, Houston, Dallas/Fort Worth, andPhoenix represented its most significant distribution growth drivers ayear ago, in CY05 the network not only went on to protect, and in mostcases also strengthen, its leadership in those traditionally strongmarkets but also continued to bolster its category-leadingdistribution footprint in BY05 with strong gains in Los Angeles(+31%), Chicago (+94%), San Francisco/San Jose (+125%),Albuquerque/Santa Fe (+164%), and San Diego (+117%). (Source: NielsenFSE Receiveability Report Feb'06 vs. Feb'05)

Further expanding its distribution footprint, effective in June,Fox Sports en Espanol will acquire more than two million subscribersthrough a landmark deal with DirecTV. Catapulting its total reach tomore than 10.3 million households, Fox Sports en Espanol is expectedto kick off BY'07 with no less than 4.5 million Hispanic subscribers.

Undisputed Spanish-Language Cable Destination for Men 18-49

Fox Sports en Espanol continues to reign supreme among advertisersas the most cost effective, targeted vehicle for reaching the coveted18-49 male demographic. According to Nielsen Media Research, datingback to Q4'05 the network delivered 14 of the 20 highest-rated sportsprograms in all of Spanish-language cable among men 18-49; and nabbed13 of the top 20 among adults 18-49. Notably, among men 18-49, FoxSports en Espanol's top 20 highest-rated shows out-deliveredTelefutura and Galavision 19 of 20 times.

The Best in Sports News and Original Programming

Offering unrivaled, in-depth coverage of the most important Latinosports news and events from around the globe, this August Fox Sportsen Espanol will introduce a second weekly live edition of its flagshipinteractive sports talk show "Jorge Ramos En Vivo!" Complementing itsgroundbreaking Monday night edition, this second one-hour installmentwill air on Friday nights and will combine the viewer call-in, emailand online interaction features that have made the program immenselypopular among soccer enthusiasts since its launch last fall.

"Diario Fox Sports," "Fox Sports Noticias," and "Fox Gol Mexico"will return to the center of Fox Sports en Espanol's daily programminglineup, as will call-in show "Palabra del Deporte," to offer viewersthe very best in nightly sports news in their language from around theglobe. Presented by DHL and making its fourth appearance in January2007, Premios Fox Sports, the network's annual sports award show isthe first show of its kind to celebrate the contributions andaccomplishments of U.S. Hispanic and Latin American athletes, both onand off the field.

Produced in Miami Beach, Florida, Premios Fox Sports istransmitted to more than 27.6 million households across the UnitedStates and Latin America.

Exclusive Year-Round Coverage of the Most Elite Soccer Tournaments

Once the World Cup has come and gone, Fox Sports en Espanol willagain be the only Spanish-language network to offer exclusive coverageof as many as four of the biggest elite sporting events, including themost prestigious and highest-rated international club level soccertournaments from Latin America. Resuming with the quarterfinals ofratings powerhouse Copa Toyota Libertadores, Fox Sports en Espanolwill continue to deliver the best year-round soccer coverage with thereturn of the highly anticipated Copa Nissan Sudamericana, the LigaMexicana, the year-end FIFA Club World Cup in December, and bothInterLiga and the CONCACAF Copa de Campeones during the first half ofBY'07.

Additional first-class soccer programming includes the Torneo deVerano and Recopa, as well as coverage of the Mexican Primera A,Argentine, Italian Serie A and English Premier Leagues.

Much More than Soccer

Fox Sports en Espanol's BY'07 programming line-up includes muchmore than soccer. Starting with the Major League Baseball All-StarGame in the summer of 2006, Fox Sports en Espanol continues itsin-depth coverage of America's favorite pastime by bringing itsviewers closer to the excitement of the Divisional playoffs, LeagueChampionships and the World Series.

The network also will continue to pack a punch with its weeklyboxing competitions "Cinturon de Oro" and "Boxeo de Campeones," whichfeature professional fighters from throughout the United States andSpanish-speaking Americas.

Estrellas de Poker, the only poker program in Spanish-languagetelevision is expected to return to Fox Sports en Espanol for a secondseason.

Multiple Content Platforms Make Way for Unique Consumer Engagement

The combination of the network's strengths across distribution,ratings, and exclusive live sports content uniquely position FoxSports en Espanol to deliver advertisers the most cost effective anintegrated consumer engagement solutions across multiple contentplatforms. With a mobile partnership with Proteus, a ten-hour monthlyVOD deal with Comcast, a new Internet home at fse.tv, the high-qualityFox Sports en Espanol magazine with a robust distribution of 750,000,and various broadband initiatives in the works, multiple platformengagement is less the future of Fox Sports en Espanol and more thanever a reality that advertisers can take full advantage of today.

Added Maney: "Fortunately for Fox Sports en Espanol, sportsremains the only category that consumers are used to consuming acrossmultiple content platforms. And with more hours of live and exclusivesports programming than any other Spanish-language network, thedeepest distribution, and the best technology, the possibilities forengaging consumers wherever they may be are endless."

About Fox Sports en Espanol

Fox Sports en Espanol features more than 1,500 hours of live,exclusive sports programming in Spanish and, with few exceptions,English SAP each year, including the InterLiga, Copa ToyotaLibertadores, Copa Nissan Sudamericana and CONCACAF Copa de Campeonessoccer tournaments; the Major League Baseball playoffs, All-Star Gameand World Series; and Championship boxing from Mexico and the U.S. Thechannel reaches more than 8.3 million cable and satellite householdsin the U.S.

Fox Sports en Espanol is distributed by Fox Cable Networks Groupand operated by Fox Pan American Sports LLC, an international sportsprogramming and production entity jointly owned by Hicks, Muse, Tate &Furst and News Corporation's (NYSE:NWS) Fox Sports International. Formore information, visit Fox Sports en Espanol online at fse.tv.