22.04.2008 13:00:00
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Fox Sports en Espanol Presents...The Reel Game
Fox Sports en Español announced today it will
once again host its annual Upfront event at New York City’s
famed Cipriani (110 East 42nd Street) on May 13th
at noon. The event will showcase the network’s
landmark programming, integrated media platform, and novel campaigns for
the year ahead in an entertaining manner to guarantee a genuinely fun
and dynamic experience.
"We are thrilled with the proximity of our
Upfront event, as it provides a chance to thank our partners for their
loyalty, celebrate a great year, and share our enthusiasm as we reveal
our plans for 2009,” stated Tom Maney, Senior
Vice President of Sales at Fox Sports en Español.
"In keeping with tradition, guests can expect
to have fun as they experience firsthand our fully integrated offering
through an interactive and creative reveal,”
assured Maney.
About 500 people are expected to attend, among these, celebrity guests
include Fox Sports en Español’s
newest anchor, Alejandro Luna; veteran sports commentator and host of "Jorge
Ramos en Vivo,” Jorge Ramos; "Lo
Mejor de Fox Sports” host Tania Rincon and "El
Reto Final Nissan” host, "George
X.” Test Before You Buy
The leading Hispanic cable network allows clients and buyers to sample
their multi-platform offering in advance of the buying season, by
inviting guests to participate in the renowned "Upfront
Scavenger Hunt.” Players navigate through Fox
Sports en Español’s
various media platform—TV, online and mobile—in
search of answers to industry-related trivia questions and clues. This
year’s hunt has several new enhancements,
which will remain under wraps until the official start at the end of
April. The winners will be revealed during the Upfront event on May 13th.
Integrated Assets
Since its inception in 1996 as the first 24/7 Spanish-language sports
network in the United States, Fox Sports en Español
has become the leading destination for Spanish-speaking sports fans by
developing an integrated media platform. These include the most widely
distributed sports television network in the U.S. Hispanic market; a
high-traffic Internet site encompassing sports news, commentary,
statistics, fantasy gaming and video; the largest circulating
Spanish-language sports magazine in the U.S.; and a mobile soccer video
offering distributed by multiple wireless operators.
"By providing coverage of the sports that
matter most to Latino audiences across a multitude of media platforms,
Fox Sports en Español has positioned itself
as the leading media destination for Hispanic consumers,”
stated Maney.
About Fox Sports en Español
Fox Sports en Español features more than
1,500 hours of live, exclusive sports programming in Spanish and, with
few exceptions, English SAP each year, including InterLigaTM, the Copa
Santander Libertadores, Copa Nissan Sudamericana, CONCACAF Copa de
Campeones, and the FIFA Club World Cup soccer tournaments; the Major
League Baseball regular season, divisional playoffs, All-Star Game and
World Series; and premier combat sports including championship boxing
from Mexico and the U.S, Ultimate Fighting Championship®
and kickboxing. The channel reaches more than 13 million cable and
satellite households in the country, of which 4.5 million are U.S.
Hispanic households.
Fox Sports en Español is distributed by Fox
Cable Networks Group and operated by Fox Pan American Sports LLC, an
international sports programming and production entity jointly owned by
HM Capital Partners, LLC and News Corporation's (NYSE:NWS) Fox Sports
International. For more information, visit Fox Sports en Español
online at foxsportsla.msn.com.
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