Food 4 Less Expands Discounted Generic Drug Program

LOS ANGELES, May 14 /PRNewswire/ -- Starting today, Food 4 Less in-store pharmacies will expand its generic drug program -- offering customers lower prices and additional drug choices to meet their health needs. The retailer is offering 90-day prescriptions for only $10 on its expanded generic drug program. Food 4 Less pharmacies are also increasing the number of women's health medications offered at a discounted price.

This new initiative expands the program Food 4 Less introduced in February that provides a $4 price for hundreds of generic drugs prescribed in 30-day supplies. It also complements several other programs Food 4 Less is offering customers to help them stretch their household budgets, including:

* Food 4 Less' everyday low prices. * Food 4 Less' unmatched line of quality private label products offered at great prices.

"Our expanded generic drug program is another example of the many ways we at Food 4 Less are making it easier for customers to stretch their dollars farther for the staples they need for their families," said Dave Hirz, President of Food 4 Less Stores. "Our customers can continue to rely on the expert health counsel and friendly service Food 4 Less' team of professional pharmacists consistently offer."

Expanded Women's Health Generics

Food 4 Less said it is also increasing the number of women's health medications it offers at a discounted price. They include drugs such as tamoxifen to treat breast cancer, combination estrogen/methyltestosterone for hormone replacement, as well as Alendronate, the generic version of osteoporosis medication Fosamax(R).

To Learn More

For more information about the expanded drugs/medications available, please visit http://www.food4less.net/generic or call 1-877-4RX-LIST (1-877-479-5478).

Customers interested in these low-price generic drugs should consult their doctor or their neighborhood Food 4 Less pharmacy to determine if a generic drug is available for their prescription and is right for them. These discounted prescriptions are available in Food 4 Less store pharmacies and for on-line and telephone orders for customers to pick up in store.

About Generic Drugs

Generic drugs are as safe and effective as brand name drugs (according to federal law, they must be therapeutically equivalent to brand name drugs) yet cost significantly less. After a company's exclusive right to market a medication expires, other companies are allowed to develop generic equivalents -- usually at a much lower cost.

Due to state laws, certain drugs are priced higher than $4 (for up to 30-day supplies) and $10 (for 90-day supplies) in California.

About Food 4 Less

Headquartered in Los Angeles, Food 4 Less operates 146 price-impact, warehouse-format supermarkets in California, Nevada, Illinois and Indiana. Food 4 Less also operates 12 in-store pharmacies. In 2007, the company donated more than $10 million to the local communities it serves. Food 4 Less is a division of The Kroger Co., , one of the nation's largest grocery retailers, headquartered in Cincinnati, Ohio. For more information about Food 4 Less, visit http://www.food4less.net/.

To Download Video B-Roll Via PATHFIRE DMG: Pathfire DMG --- Under Video News Feeds VNF Provider A Story Number: 05142008 Story Slug: Retailer Now Offers 90-Day Prescriptions for $10

**For technical help with Pathfire please call technical support at: 1-888-345-0489

This footage is free for unrestricted use Hard Copies: NORTHLICH Katie McClish, 513.287.1851, kmcclish@northlich.com