FindWhat.com, Inc. Appoints Seb Bishop Chief Marketing Officer

    Business Editors/Technology Writers

    LONDON & FORT MYERS, Fla.--(BUSINESS WIRE)--Feb. 10, 2005--FindWhat.com, Inc. (NASDAQ:FWHT), a leading global developer and provider of performance-based marketing and commerce enabling services, today announced the appointment of Seb Bishop as chief marketing officer. The appointment is effective immediately. Mr. Bishop has been a member of FindWhat.com's board of directors since September 2004, and served as senior vice president from July 2004 to February 2005.
    In the role of chief marketing officer, Mr. Bishop is responsible for global marketing and communication activity of all of FindWhat.com group's four divisions - FindWhat.com Network/Private Label, Espotting Network, Primary Traffic (Comet Systems) and Merchant Services (Miva Solutions). The FindWhat.com group today has relationships with more than 100,000 online businesses across three continents. Following the strong merger and acquisition activity of FindWhat.com in 2004, Mr. Bishop's first task will be to launch comprehensive, global marketing initiatives promoting the Company's full suite of products and services.
    "Seb's appointment signifies a fresh approach to the marketing and positioning of our Company," said Craig Pisaris-Henderson, chairman and CEO of FindWhat.com. "The role of chief marketing officer is new for FindWhat.com. At the beginning of 2004 we offered one product in one country. Today we are a global company, offering multiple products and services across three continents. Seb is charged with the considerable task of leveraging these assets worldwide to increase brand prominence among customers, partners and stakeholders."
    "FindWhat.com is taking a new direction by investing sizeable resources to support a global marketing program," said Mr. Bishop. "For the first time, prospects and customers will realize the benefits of our worldwide combined assets."
    Mr. Bishop was co-founder of the award-winning Espotting Media. He helped grow the company from a two-person start-up in 2000, to a pan-European company with more than 200 team members. Espotting has been recognized with several prestigious awards, including the 2005 Media Momentum Award for 'Fastest Growing UK Media Company'; 2004 Europe's 500 Award 'Fastest Growing IT Company in Europe'; 2003 Tornado Insider 'Best Achievement' Award; and 2002 Search Engine Watch Award, 'Best European Paid Placement Service.'
    Prior to Espotting, Mr. Bishop was a senior art director at a number of leading advertising agencies including Rainey Kelly Campbell Rolfe/Y&R and Publicis. He created the award-winning campaign that launched Coca-Cola in Russia, along with campaigns for some of the world's most famous brands including Virgin, Diet Coke, HP, Renault and Nintendo. Mr. Bishop has been the recipient of numerous accolades from publications such as the Financial Times, Campaign, Media Week and Media & Marketing Europe, each of which have recognized his achievements in the new media and advertising industries.

    About FindWhat.com, Inc.(R)

    FindWhat.com creates and offers proprietary performance-based and commerce-enabling marketing services that help businesses of all sizes throughout the business cycle in reaching prospects, converting prospects to customers and then retaining those customers. Its marketing division creates online marketplaces where buyers are introduced to sellers at exactly the right moment, when they are searching for products and services on the Internet; this introduction is based on a bid-for-position, pay-per-click and pay-per-call (U.S. only), keyword-targeted advertising service. FindWhat.com offers this service directly to advertisers through the FindWhat.com Network(TM) in the U.S., the Espotting Network in Europe and offers a private label version of this service to large companies and portals worldwide, including Lycos and Mitsui & Co., Ltd. FindWhat.com also operates a merchant services division which includes Miva(R), a leading online platform of software and services for small to medium-sized enterprises (SMEs). With its easy-to-use, highly customizable and integrated browser-based point and click business creation software and a vast partner network, Miva is focused on helping to create and enhance online business and marketing services for SMEs. Additionally, FindWhat.com has a primary traffic division, which is focused on building world-class, consumer-facing Internet solutions which can be offered to distribution partners in the FindWhat.com and Espotting Networks, to private label partners and to other online publishers. The primary traffic division includes Comet Systems, a leading provider of connected desktop consumer software. More information on FindWhat.com is available at http://www.FindWhat.com.

    Forward Looking Statements

    This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect" or variations of such words and similar expressions are intended to identify such forward-looking statements. Key risks are described in FindWhat.com's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2003, and the most recently filed quarterly report on Form 10-Q. Readers should note that these statements may be impacted by several factors, including economic changes and changes in the Internet industry generally and, accordingly, FindWhat.com's actual performance and results may vary from those stated herein, and FindWhat.com undertakes no obligation to update the information contained herein.

    (R)Registered trademark of FindWhat.com, Inc.

    (TM)Trademark of FindWhat.com, Inc.

    All other trademarks property of their respective owners.

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CONTACT: FindWhat.com, Inc., Fort Myers US Contact: Michelle Craft, 239-561-7229 Michelle.Craft@FindWhat.com or European Contact: Chrysi Philalithes, + 44 (0)20 7539 0508 marketing@espotting.com

KEYWORD: FLORIDA NEW YORK UNITED KINGDOM INTERNATIONAL EUROPE INDUSTRY KEYWORD: ADVERTISING/MARKETING ENTERTAINMENT SOFTWARE INTERNET E-COMMERCE MANAGEMENT CHANGES SOURCE: FindWhat.com, Inc.

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