Fannie May® Assists Community Groups in Reaching Goals

Fannie May Confections Brands, makers of such iconic confection favorites as Pixies®, Trinidads® and other premium chocolates, is also helping sweeten the results for a variety of local fundraising programs supporting non-profit organizations.

Working closely with schools, amateur sports teams, clubs, religious groups and other organizations throughout the communities it serves, Fannie May offers discounts of up to 50% on various products in the Fannie May line. In turn, qualifying organizations can sell the products at full price as a way of raising funds.

In addition to substantial discounts on delectable fine chocolates, easy-to-manage Fannie May fundraising programs can include free order forms, envelopes, product brochures and gift items to help promote and administer the programs on a local level. Special fundraising gift card programs are also offered with gift cards available in several different denominations.

"Fannie May and the entire family of 1-800-FLOWERS.COM brands are eager to collaborate with community groups in helping them raise funds to support their worthy causes,” said Jim McCann, Founder and CEO of 1-800-FLOWERS.COM. "Whether it’s assisting a church group in better serving its congregation, working with schools to enhance educational and extra-curricular opportunities for children, or a myriad of other possibilities, we’re proud that our fundraising efforts can help make a positive difference in people’s lives.”

For further information about Fannie May fundraising programs, call 1-800-444-3629 or visit www.fanniemay.com.

About Fannie May Confections Brands

Founded by H. Teller Archibald in 1920, Fannie May® has grown from a single retail store on Chicago’s North LaSalle Street to become a maker of gourmet chocolates and other top-quality confections enjoyed by millions. Through the years, many Fannie May products have been cherished parts of family and holiday traditions. One example is the company’s signature Pixies® brand, first produced in 1946 and featuring caramel and crunchy pecans drenched in chocolate. Other customer favorites include: toasted coconut and chocolate covered Trinidads®; smooth and creamy Mint Meltaways; rich fudge in several flavors; gourmet nuts and brittle; hand-dipped chocolate-covered strawberries and cherries; and numerous choices of ice cream and cheesecake. Also part of the Fannie May Confections Brands line of products are Harry London® gourmet chocolates in an array of delicious varieties. Headquartered in Chicago, Illinois, Fannie May is part of the 1-800-FLOWERS.COM family of brands.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is the world’s leading florist and gift shop. For more than 30 years, 1-800-FLOWERS® (1-800-356-9377 or www.1800flowers.com) has been helping deliver smiles for our customers with gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. As always, our 100% Smile Guarantee backs every gift. 1-800-FLOWERS.COM’s Mobile Flower & Gift Center was named winner of the 2010 "Best Mobile App for E-commerce” by DPAC (Digiday’s Publishing & Advertising Awards) and the 2010 Mobile App of the Year Award in the "Best Shopping” category by RIS (Retail Info Systems). 1-800-FLOWERS.COM was also rated number one vs. competitors for customer satisfaction by STELLAService and named by the E-Tailing Group as one of only nine online retailers out of 100 benchmarked to meet the criteria for Excellence in Online Customer Service. 1-800-FLOWERS.COM has been honored in Internet Retailer’s "Hot 100: America’s Best Retail Web Sites” for 2011. The Company’s BloomNet® international floral wire service (www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM "Gift Shop” also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked gifts from Cheryl’s® (1-800-443-8124 or www.cheryls.com); premium chocolates and confections from Fannie May® confections brands (www.fanniemay.com and www.harrylondon.com); gift baskets and towers from 1-800-Baskets.com® (www.1800baskets.com); and wine gifts from Winetasting.com® (www.winetasting.com). The Company’s Celebrations® brand (www.celebrations.com) is a leading online destination for fabulous party ideas and planning tips and FineStationery.com® (www.finestationery.com) is the premier site for unique, customizable invitations, announcements and greeting cards. 1-800-FLOWERS.COM, Inc. is involved in a broad range of corporate social responsibility initiatives including continuous expansion and enhancement of its environmentally-friendly "green” programs as well as various philanthropic and charitable efforts. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

One Old Country Road, Carle Place NY 11514; (516) 237-6000; www.1800flowers.com

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