EQS-News: Smartbroker Holding AG substantiates plans for the relaunch of its Next Generation Broker

Improved product to be launched in mid-2023

The cooperation with Baader Bank will enable Smartbroker 2.0 to launch in mid-2023, while at the same time reducing the platforms ongoing operational risk, as a large proportion of the back-end functions will be performed by a single partner. Smartbroker 2.0 creates the basis for higher revenue per trade and new revenue streams, for example through the introduction of crypto currency trading. It is expected that these revenues will make a significant earnings contribution soon after the migration of the existing customer base and will hence contribute to improving the risk profile of the Smartbroker Group. According to current plans, Smartbroker will reach operating profit break-even after customer acquisition costs in 2024. The marketing costs for a planned growth of 75,000 new customers p.a. are already included in this calculation.

André Kolbinger, founder and CEO of Smartbroker Holding AG: "The cooperation with Baader Bank enables us to launch Smartbroker 2.0 as planned by mid-2023 and to focus on our core competencies in the ongoing operation of our platform: product design and development, customer support and new customer acquisition. In the future, we will have significantly more flexibility with regard to IT, design, and customer communication. The new setup gives us additional control and decision-making power enabling us, in due course, to also integrate our media offerings. As such, we are addressing key factors that have been restricting our growth opportunities until now. I am very pleased that we are once again moving into the fast lane and will soon be able to present our customers with a noticeably improved Smartbroker."

Oliver Riedel, Board Member at Baader Bank AG: "We are very much looking forward to working with Smartbroker, the multiple award-winning online broker. The relaunch will create an optimized user experience that will allow customers to use a variety of new features and products. For Baader Bank, the cooperation with Smartbroker is an additional gain, creating an additional offering in terms of products and markets and which also further advances our own growth rate."

About the Smartbroker Group

The Smartbroker Group operates the Smartbroker a multiple award-winning online broker, which is the only provider in Germany to combine the extensive product range of traditional brokers with the extremely favourable conditions of neo brokers. In addition, the Group operates four high-reach stock market portals (wallstreet-online.de, boersenNews.de, FinanzNachrichten.de and ARIVA.de). With several hundred million monthly page impressions, the Group is the by far largest publisher-independent financial portal operator in German-speaking countries, and also hosts the regions largest finance community.

About Baader Bank

Baader Bank is one of the leading European partners for investment and banking services. 
Trading and banking are combined using a single powerful platform that offers a unique setup and optimum access to the capital market using a secure, automated and scalable approach. As a family-run, full-service bank headquartered in Unterschleissheim near Munich with around 500 employees, it is active in the business lines of Market Making, Capital Markets, Brokerage, Fund Services, Account Services and Research Services. 

Press contact:

Felix Rentzsch
Head of Communications
Phone: +49 (0)176 4165 0721
Mail: f.rentzsch@smartbroker-holding.de

Investor Relations contact:

Sabrina Kassmannhuber
Head of Investor Relations
Phone: +49 (0)30 20 456 500
Mail: ir@smartbroker-holding.de

^[1] in each case plus customary spreads and charges

^[2] in each case plus customary spreads and charges