DMI Partners with Build-A-Bear Workshop(R) to Create New In-Store Music

DMI Music & Media Solutions, the leading audio branding company, has launched a music partnership with Build-A-Bear Workshop® worldwide. The agreement was jointly announced today by Tena Clark, DMI founder and CEO/chief creative officer, and Teresa Kroll, Build-A-Bear Workshop chief marketing bear. As part of the partnership, DMI will create the audio elements for the global brand. Initiatives include an entirely refreshed in-store audio experience, and new custom Build-A-Bear Workshop songs exclusively produced and written by DMI. "No matter what age you are, Build-A-Bear Workshop offers one of the most unique, interactive experiences in the retail industry,” said Clark. "The stores have a fantastic personality to them, and we’re thrilled by the opportunity to create exclusive DMI music content that reflects this personality and enhances the in-store experience.” "We are pawsitively excited about our new proprietary music program! It adds to the highly interactive and FUN atmosphere in our stores, enhancing our Guests’ experience even more,” said Kroll. DMI’s musicologists selected brand-relevant music and produced promotional messaging, providing Build-A-Bear Workshop a unique, daily, in-store music program. In addition, DMI created new bear-themed songs that are threaded throughout the music program. The music gives Build-A-Bear Workshop ownership of exclusive content in multiple genres such as Pop, Rock, Country, and Latin. The songs are also available for download on the Build-A-Bear Workshop website at www.buildabear.com About DMI Music & Media Solutions Celebrating its tenth birthday this year, DMI Music & Media Solutions develops and executes comprehensive music-branding strategies and programs using the emotional power of music, interactive media, and non-traditional distribution channels to connect brands to consumers. DMI works with brands to create their soundDNA™ — the audio footprint that consumers recognize as the brand’s identity across all product lines, age segmentations, and cultures. DMI’s unique music-branding strategies and creative executions — audio CDs, Enhanced-CDs, CRM, interactive web and mobile initiatives, experiential marketing campaigns, and promotions — use effective and measurable media and distribution alternatives to create campaigns that break through to today’s media-savvy consumers for clients such as 7UP, AARP, Build-A-Bear Workshop, General Mills, McDonald’s, Nestlé Purina, Procter & Gamble, Subway, Target, Toyota, United Airlines, and Victoria’s Secret. DMI’s six tightly integrated divisions deliver clients the only complete "360-degree” set of music-branding capabilities, including: music-branding strategies (DMI Music Branding Group); in-venue audio and video programming (Private Label Radio); full-service recording and audio post facilities (Firehouse Recording Studios); 25,000-song library of production music for television, film, and commercials (5 Alarm Music); an award-winning interactive design studio (Big Rig Interactive); and promotional music CDs (Disc Marketing). DMI is located in picturesque Old Town Pasadena, where its unique and charming campus resides in the historic 1889 Firehouse and Livery buildings. It also maintains satellite offices in New York and Detroit. (www.dmimusic.com) About Build-A-Bear Workshop, Inc. Build-A-Bear Workshop, Inc., is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. Founded in St. Louis in 1997, the company currently operates more than 270 stores in the United States, Canada, the United Kingdom, and Ireland. The addition of franchise stores in Europe, Asia, and Australia make Build-A-Bear Workshop® the leader in interactive retail. In November 2004, the company expanded its concept from stuffed animals to dolls with the opening of is first friends2Bmade® stores, where Guests can make their own doll friends. Build-A-Bear Workshop (NYSE:BBW) posted total revenue of $437 million in fiscal 2006. For more information, call 888-560 BEAR (2327) or visit the company’s award-winning web sites at www.buildabear.com and www.friends2bmade.com.