Dinner by Design & STOVE TOP Mix Together for Innovative Promotion and Consumer Give-Away

CHICAGO, Oct. 3 /PRNewswire/ -- Dinner by Design, a leader in the make, take and bake home meal assembly business, today unveiled its national promotion with STOVE TOP Stuffing Mix.

According to Julie Duffy, president and founder of Dinner by Design, this promotion is believed to be the most comprehensive collaboration to date between a meal assembly company and a major consumer food brand.

To kick off the promotion, Dinner by Design customers with any purchase will receive a free box of STOVE TOP Stuffing Mix, a 3-quart casserole dish* and a specially designed refrigerator magnet during the month of October.

Dinner by Design's October menu also features the STOVE TOP Chicken and Vegetable Bake, a family favorite dinner entree. Throughout the next several months, Dinner by Design will feature STOVE TOP Stuffing Mix in its regular menu items.

Dinner by Design provides a proven, practical and fun experience that saves people time, money, stress and mess. Thousands of busy people enjoy this convenience in three ways: 1) by making 12 entrees for the month in two hours or less at a Dinner by Design kitchen; 2) by preparing entrees with friends or family at a private party; and 3) ordering and pick up ready-made entrees.

Industry observers indicate the concept of meal prep outside the home is becoming increasingly popular, similar to the stage popular coffee chains were at 15 years ago. The Business Times Daily called Dinner by Design "one of the hottest new retail franchise sensations sweeping the nation."

This news follows the July 18 announcement of the nationwide collaboration between Dinner by Design and Kraft Foods Inc. , a global leader in branded food and beverages, through its North American Foodservice business.

"Our goal is to offer quality food, value and convenience to busy people that will help bring families back to the dinner table," added Ms. Duffy. "STOVE TOP is a trusted name and a quality product that will be a great addition to our entrees."

*Free casserole dishes will be given to the first 25 customers who purchase 12-entrees in October, including the STOVE TOP Chicken and Vegetable Bake. Valid at each participating Dinner by Design kitchen. Good while supplies last.