Digital River to Exhibit, Sponsor and Speak at eTail 2005 Conference

    Business Editors/High-Tech Editors
    eTail 2005

    MINNEAPOLIS--(BUSINESS WIRE)--Feb. 7, 2005--Digital River, Inc. (NASDAQ:DRIV), a global leader in e-commerce outsourcing, today announced that the company will exhibit, sponsor and speak at the eTail(TM) 2005 conference in Palm Desert, California. BlueHornet and Fireclick, Digital River's wholly owned subsidiaries and e-mail marketing and Web analytics specialists, will represent the company. The event is being held at the JW Marriott Desert Springs from February 14-17, 2005.
    Digital River management will speak at the conference on February 16, 2005, during a session entitled "Build, Boost and Bolster Conversion Rates." The session, co-presented by Chuck Davis, vice president of BlueHornet solutions and services, and Ram Srinivasan, vice president of analytics and general manager of Fireclick, is designed to share e-mail marketing and Web analytics best practices, case studies, tools and techniques for driving the conversion rates and sales on online retail sites. Davis' experience encompasses more than two decades in sales, marketing and entrepreneurship positions in the high tech industry. Srinivasan has more than 20 years of experience in engineering and marketing management.
    The eTail 2005 event, one of the largest and most senior-level retail conferences, is designed to help retail decision makers achieve excellence in multi-channel retailing. The conference will cover a variety of topics, including multi-channel integration, search optimization, Web analytics, customer experience, international e-commerce, e-mail marketing, affiliate marketing, brand management, subscription-based initiatives and alternative payment strategies. More information about eTail 2005 can be obtained at www.etail2005.com.
    In 2004, Digital River acquired BlueHornet and Fireclick. BlueHornet, a leading provider of permission-based e-mail marketing solutions, conducts e-mail campaigns for hundreds of direct clients and supports over 100 resellers, many using private label versions of its e-mail marketing solution. Fireclick provides a comprehensive Web analytics solution that offers online businesses real-time, actionable information about their customers. The sophisticated data delivered by the application service can be used to improve operating results, create a better user experience, and increase site traffic, revenues and profits.

    About Digital River, Inc.

    Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, site merchandising, advanced reporting and analytics, product fulfillment, e-marketing and multi-lingual customer service.
    Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. and European cities. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.

    Digital River is a registered trademark of Digital River, Inc. Fireclick is a registered trademark of Fireclick, Inc. BlueHornet is a trademark of BlueHornet Networks, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

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CONTACT: Digital River, Inc., Minneapolis Media Contact: Kristin Mattson, 952-646-5581 publicrelations@digitalriver.com or Investor Relations Contact: Carter Hicks, 952-253-8406 investorrelations@digitalriver.com

KEYWORD: MINNESOTA TRACK INDUSTRY KEYWORD: SOFTWARE NETWORKING INTERNET E-COMMERCE TRADESHOW SOURCE: Digital River, Inc.

Copyright Business Wire 2005