16.08.2005 12:00:00
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Digital River Expands Network Sales Summit for Software Publishers into Global Markets
Throughout the conference, Digital River's clients will have achance to discuss sales and marketing partnerships with other clientsduring pre-scheduled meetings. Based on these partnerships, softwarepublishers agree to market and sell each other's products to theirrespective customer bases in exchange for a shared revenuearrangement.
"We have created a forum for software publishers from around theworld to meet and establish marketing and sales alliances," saysDigital River's vice president of Europe, John Strosahl. "We encourageour international clients to take advantage of this unique networkingopportunity to develop new markets, increase the brand awareness oftheir products, and boost their online sales."
As part of the education program at Digital River's Fall Summit,guest speakers from Jupiter Research, Microsoft and FraunhoferInstitute will give presentations on current e-commerce trends andgeneral market developments. In addition, Summit participants will beable to attend more than 20 education sessions to learn how they cangrow their online businesses using various e-marketing best practices,Digital River's online sales network, affiliate and reseller channels,digital rights management, and try-before-you-buy sales models.
During an evening event at the Fall Summit, Digital River alsowill present its ICE (Internet Commerce Excellence) Awards to honorits clients' outstanding achievements and successes in building andgrowing their online businesses. The ICE Awards recognize DigitalRiver clients who implement creative new e-commerce strategies toattract customers, build loyalty and generate online sales. ICE Awardswill be presented in the following categories: "Newcomer of the Year,""Best International E-Commerce Strategy," "Top Sales Performance,""Highest Revenue Growth," and "Best Promotional Performance."
About Digital River, Inc.
Digital River, Inc., a global leader in e-commerce outsourcing,builds and manages online businesses for more than 40,000 softwarepublishers, manufacturers, distributors and online retailers. Itsmulti-channel e-commerce solution, which supports both direct andindirect sales, is designed to help companies of all sizes maximizeonline revenues as well as reduce the costs and risks of running ane-commerce operation. The company's comprehensive platform offers sitedevelopment and hosting, order management, fraud prevention, exportcontrols, tax management, physical and digital product fulfillment,multi-lingual customer service, advanced reporting and strategicmarketing services.
Founded in 1994, Digital River is headquartered in Minneapoliswith offices in major U.S. cities as well as London and Cologne,Germany. For more details about Digital River, visit the corporate Website at www.digitalriver.com or call 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. Allother company and product names are trademarks, registrations orcopyrights of their respective owners.
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