Dataram’s Go-to-Market Strategy Expands Focus on Channel

Dataram Corporation (NASDAQ: DRAM), a worldwide leader in the manufacture of high-quality computer memory, storage products, software and services, today announced its channel-centric partner strategy. Dataram’s CEO, John Freeman stated, "By focusing on our strategic channel partners, Dataram expects to bring substantial value to a select group of resellers, while providing customers with a much broader and attractive set of product and service options."

The Dataram Partner Community offers programs for corporate, business and individual partners to sell Dataram products and services as part of their turnkey solutions. The multi-level channel program enables partners to reach customers more efficiently by taking advantage of program rewards, marketing benefits and best-in-class services to fully profit from the joint relationship.

"It's refreshing to work with a company that is 100 percent dedicated to the success of its reseller partners by driving traffic to the channel and offering an exclusive set of benefits that helps us quickly and easily close the sale," said J. Edward McCann, N.E. Regional Sales Manager of Continental Resources, Inc. "Working with Dataram to deliver solutions that save customers money is a compelling way to provide exceptional value while improving the performance of mission-critical applications. A partner program like Dataram's proves beneficial to vendors, resellers and customers alike."

The Dataram Reseller Partner Program (DRPP) qualifies resellers on one of two levels Premier Partners and Select Partners. Premier Partners represent the company's entire product and services portfolio, receive the most favorable pricing, automatic product registration within assigned geographical territories and preferred status in a lead-share program. Select Partners are regionally-focused and specialize in one of Dataram's product lines. All DRPP partners participate in Market Development Funding and Volume Incentive Rebates, and have direct support and purchasing relationships with Dataram.

"We offer best-in-class services to our program members to help them profit from our joint relationship," said Doug Doerhoff, National Channel Sales Manager at Dataram. "We are committed to our channel-centric market strategy. It has quickly and efficiently allowed us to ramp up sales opportunities by getting more feet on the street than any direct sales program could have done. By offering a full range of channel support, training, incentive and marketing options, we empower our partners to close sales and deliver value to customers."

Dataram delivers products and services that improve the performance of clients’ computing environments, lower their total cost of ownership and leverage their investment in technology. The company provides compatible server memory for leading brands including HP, IBM, Sun Microsystems, Dell, Intel and AMD. Dataram recently introduced XcelaSAN^®, a high-performance solid state storage optimization appliance that maximizes the performance of existing IT infrastructure and protects a customer’s storage investment. Channel partners, customers and analysts are all looking forward to additional successful implementations in 2010.

"The enterprise SSD market is poised to continue growing as vendors look to accelerate application performance and improve overall system productivity,” said Jeff Janukowicz, Research Manager, Hard Disk Drive Components and Solid State Drives at IDC. "Solutions, like Dataram’s, with its proprietary software and cache algorithms, combined with a channel partner program will provide customers with easy access to high performance solid state storage technology."

Additional information about Dataram's Partner Programs, including how to become one of the company's strategic VAR/reseller partners, is available at www.dataram.com, via email at partner@dataram.com or by phone at 1-609-799-0071.

About Dataram

Founded in 1967, Dataram is a worldwide leader in the manufacture of high-quality computer memory, storage and software products. Our products and services deliver IT infrastructure optimization, dramatically increase application performance and deliver substantial cost savings. Dataram solutions are deployed in 70 Fortune 100 companies and in mission-critical government and defense applications around the world. For more information about Dataram, visit www.dataram.com.

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