Cut in Half This Year, Can Celsius Stock Rebound in 2025?

While 2024 was a strong year for the market, one stock that struggled was Celsius Holdings (NASDAQ: CELH). Shares of the energy drink maker have been about cut in half this year, as of this writing, while the stock is down more than 70% from the highs it hit earlier in the year.Let's look at what went wrong for Celsius this year and what needs to happen to see the stock rebound in 2025.While its energy drinks have been around for a while, the company burst onto the scene a few years ago after it expanded beyond its original gym and fitness channel focus. The brand leaned into a healthier-for-you marketing message while also targeting what had previously been a neglected market for the energy drink industry: women. With its slim can design and flavors, such as Peach Vibe, the company was able to attract females to the male-dominated market. In the past, the company has said its demographic split is about 50/50 men and women. Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool