ConAgra Foods Adds Its Flavor to Fun of Six Flags, Sponsoring Rides, T

ConAgra Foods Adds Its Flavor to Fun of Six Flags, Sponsoring Rides, Theaters & More Enjoyed by Millions of U.S. Park Visitors

    Business Editors
    FMI Show 2005

    CHICAGO--(BUSINESS WIRE)--May 2, 2005--

Popular ConAgra Foods Brands Activate Sponsorship at Six Flags Theme
    Parks This Season: Slim Jim Extreme Roller Coasters, Orville
    Redenbacher's Theaters, Van Camp's 'Six Flags Dollars'

    Highlighting its efforts to connect with consumers where they work, eat and play, ConAgra Foods, Inc. today unveiled key initiatives by its brands - including naming rights on some of the nation's favorite rides and family theaters - that will activate the company's multi-year "Official Food of Playtime" sponsorship at Six Flags Inc.'s 28 U.S. theme parks this season. It also is launching a promotional campaign that includes a Six Flags first - lifetime passes to a Six Flags theme park.
    "This partnership brings together the fun of the classic American theme park with the flavor of one of America's leading food companies," said Roger Berdusco, senior vice president, Marketing, ConAgra Foods Retail Products, at the 2005 Food Marketing Institute Show, meeting in Chicago May 1-3. "ConAgra Foods is committed to pursuing impactful marketing opportunities beyond traditional advertising that help us better connect with consumers where they eat, live and play. Partnering with the world's largest regional theme-park company is a key part of our strategy to achieve that."

    Among its Six Flags activities beginning in 2005, ConAgra Foods, announced that:

--	Slim Jim(R), the spicy, flavor-filled meat snack, is staking its claim with thrill-seekers by adding the Slim Jim name to extreme roller coasters and rides in 10 Six Flags theme parks. The all-steel coasters are among the nation's most exciting, providing thrills and chills to millions of visitors.
--	Orville Redenbacher's(R), the popcorn favorite enjoyed by theater-goers across the United States is taking a starring role and highlighting its movie-theater flavor by adding its name to the marquee of 18 Six Flags family theaters. These theaters entertain countless American families with shows and performances.
--	Van Camp's(R) is giving families an opportunity to win the first-ever Lifetime Pass offered by Six Flags. During the summer, families who buy Van Camp's Baked Beans have a chance to win great Six Flags prizes, including five Lifetime Family Passes. Van Camp's Baked Beans labels will feature a "Six Flags Dollar," redeemable for $1.00 in food, games or merchandise at any Six Flags theme park.
--	Favorite ConAgra Foods brands ranging from Armour(R) hot dogs and Hunt's(R) ketchup, to Orville Redenbacher's popcorn and kids meals that include Hunt's Snack Pack puddings, will be on the menu at restaurant and foodservice locations in all Six Flags theme parks to satisfy hungry patrons.
--	Promotional FSIs featuring favorite ConAgra Foods brands will appear in newspapers across the nation this summer, offering free kids' tickets to any Six Flags theme park with the purchase of an adult ticket, or free Fun Books to those who send in UPC labels of featured ConAgra Foods brands. In June, the company will sponsor a "Run the Fun" Sweepstakes with the winner to receive a VIP trip for themselves and 20 friends to any Six Flags theme park.

    Delivering ConAgra's Flavor to Six Flags Theme Parks

    "This marketing partnership benefits both of our companies and makes a natural connection for one of our key shared consumer audiences - families with children who like food and fun," said Hank Salemi, senior vice president, Marketing, Six Flags. "ConAgra Foods has some of the premier brands in the food industry. Its brands will bring our brand into supermarkets across America, and help drive traffic to our theme parks. At the same time, visitors to Six Flags will gain increased exposure to ConAgra Foods' products, and have more opportunities to enjoy eating quality foods from brand names they can trust."
    ConAgra Foods' partnership with Six Flags is the most comprehensive sponsorship with a food company in Six Flags' 44-year history. Noting the tens of millions of visitors each year to Six Flags theme parks, which serve 34 of the 50 largest U.S. metropolitan areas, ConAgra Foods envisions a significant sales potential and return-on-investment. Promotions and special offers from ConAgra Foods - reaching consumers from grocery stores to dinner tables across the nation - will include local, regional and customer-specific programs in addition to national consumer-directed campaigns.
    "At FMI, we are demonstrating how ConAgra Foods brands are complementing traditional media with direct-to-consumer activity to markedly strengthen our brand equity and connection with consumers," said Michael Hargrave, vice president, Sponsorships. "We want to become America's Favorite Food Company. This partnership will bring ConAgra Foods brands to life at one of America's favorite places to play."

    About ConAgra Foods

    ConAgra Foods, Inc. (NYSE:CAG) is one of North America's largest packaged food companies, serving consumer grocery retailers, as well as restaurants and other foodservice establishments. Popular ConAgra Foods consumer brands include ACT II, Armour, Banquet, Blue Bonnet, Brown 'N Serve, Butterball, Chef Boyardee, Cook's, Crunch 'n Munch, DAVID, Decker, Eckrich, Egg Beaters, Fleischmann's, Gulden's, Healthy Choice, Hebrew National, Hunt's, Kid Cuisine, Knott's Berry Farm, La Choy, Lamb Weston, Libby's, Lightlife, Louis Kemp, Lunch Makers, MaMa Rosa's, Manwich, Marie Callender's, Orville Redenbacher's, PAM, Parkay, Pemmican, Peter Pan, Reddi-wip, Rosarita, Ro*Tel, Slim Jim, Snack Pack, Swiss Miss, Van Camp's, Wesson, Wolf and many others. For more information, visit www.conagrafoods.com.

    About Six Flags

    Six Flags, Inc. is the world's largest regional theme park company. Through its subsidiaries, it owns and operates a total of 30 parks in North America. Six Flags parks serve 34 of the 50 largest metropolitan areas in the United States. Six Flags, Inc. is a publicly held corporation with corporate offices in New York City and Oklahoma City. The company's stock trades on the NYSE under the symbol: PKS.

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CONTACT: ConAgra Foods, Inc. Ron Antonette, 949-437-1386 Ron.Antonette@conagrafoods.com www.conagrafoods.com FMI Booth #1266

KEYWORD: NEBRASKA ILLINOIS TRACK INDUSTRY KEYWORD: ENTERTAINMENT MOTION PICTURES SUPERMARKETS FOODS/BEVERAGES RETAIL TRADESHOW PRODUCT SOURCE: ConAgra Foods, Inc.

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