Choice Hotels Tops Competitors' ''Record'' Claims With 110 $1 Mil

    Business Editors/Travel & Hospitality Writers

    SILVER SPRING, Md.--(BUSINESS WIRE)--May 12, 2005--Reservations booked via choicehotels.com, the proprietary web site of worldwide lodging franchisor Choice Hotels International (NYSE:CHH), have topped $1 million in revenues per day for a total of 110 days thus far in 2005 - with the daily average for the year-to-date totaling $1.3 million. Revenues have topped $1.5 million per day for a total of 43 days thus far in 2005.
    "Business delivered to our franchisees via choicehotels.com has been tremendous thus far this year," said Mary Beth Knight, vice president, e-commerce for Choice Hotels.
    Knight attributes the surge in online business to the company's "Earn Nights or Flights 3X Faster" program, which ran between February 1 and April 30 and offered consumers who booked a room via choicehotels.com at any Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion or MainStay Suites brand hotel in the U.S. and Caribbean triple Choice Privileges points or triple airline/miles credits.
    Worldwide lodging franchisor Choice Hotels International (NYSE:CHH) markets more than 5,000 hotels in over 40 countries under the brand names Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, MainStay Suites, Econo Lodge and Rodeway Inn. The company's newest brand, Cambria Suites, launched in January 2005. For more information on Choice, visit the company's web site at choicehotels.com.

    Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, MainStay Suites, Cambria Suites, Econo Lodge, Rodeway Inn and Choice Privileges are proprietary trademarks and service marks of Choice Hotels International.

    (C) 2005 Choice Hotels International, Inc. All rights reserved.

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CONTACT: Choice Hotels International Anne Papa Curtis Tel: (301) 592-5155 anne_curtis@choicehotels.com

KEYWORD: MARYLAND INDUSTRY KEYWORD: BANKING TRAVEL INTERNET E-COMMERCE EARNINGS SOURCE: Choice Hotels International

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