Best Buy Offers Holiday Shopping Advice with Interactive Web Site; www.askablueshirt.com Offers Access to Tips and Tools to Ease Shopping Stress

Beginning Thanksgiving week, consumers can accesswww.askablueshirt.com for weekly updates on hot gift categories,solutions for giving the perfect gift, store information and more.

"We know our customers truly benefit from the knowledge andexpertise of our Blue Shirts," said Mike Linton, chief marketingofficer, Best Buy Co. "For the first time Best Buy is giving consumersincreased access to this advice through this new online resource,making holiday shopping and gift giving easier than ever."

With 80 percent of consumers attributing shopping for gifts astheir main source of increased holiday stress(a),www.askablueshirt.com makes the holiday shopping experience lessdaunting by providing helpful gift-giving advice, and more fun throughcomic relief provided by purveyor of pop culture and satirist, MoRocca.

At www.askablueshirt.com, customers can access:

-- An original holiday carol sung by Mo Rocca and exclusive footage of him getting shoppers in the holiday spirit

-- Hot holiday gift ideas to fit even the least tech savvy person on your gift list

-- Gift checklists so you remember the important accessories that make a gift complete

-- Day-after-Thanksgiving shopping strategies

-- A customizable wish list for your gift suggestions

-- Web polls to gauge site visitor's attitudes towards holiday gift giving

-- Access to "Toys for Teens" donation sites across the U.S.

Making Holiday Shopping EASY

www.askablueshirt.com seeks to quell consumers' frustration byfeaturing strategies to make the most of holiday shopping, as well asquick solutions for finding the perfect gift. Each week leading up toChristmas, the site will highlight a hot gift category of the week andcall out all of the accessories and services customers need to createcomplete gift solutions. Site visitors can find gift ideas from toppicks in computers, digital imaging, gaming, home entertainment,mobile electronics or music and check out the latest products to addto their own wish lists.

For the 66 percent of consumers who admit to having fakedexcitement over an undesirable holiday gift(a), www.askablueshirt.comoffers a customizable wish list to download and pass around so friendsand family will have no question as to what to buy. Site visitors canalso access checklists that provide ideas on gift add-ons, so giftrecipients can get the most out of their consumer electronics gift.

Making Holiday Shopping FUN & MEANINGFUL

www.askablueshirt.com gives visitors the chance to voice theiropinions on seasonal shopping dilemmas. Through Web polls includingquestions on topics such as holiday shopping traditions and waitinguntil after Christmas to purchase gifts, consumers can share theirthoughts with shoppers from coast to coast.

In the spirit of giving, www.askablueshirt.com also makes iteasier for customers to give back to their community. According to theBest Buy 2005 holiday survey, six out of 10 consumers say they plan tosupport their community during the holidays through donations or othervolunteer efforts. With increased access to its annual charitablecampaign, Best Buy's holiday site offers instant connections to theU.S. Marine Corps' "Toys for Teens" drive. More than 700 U.S. Best Buystores will act as collection sites for "Toys for Teens" throughDecember 15. Customers can access the site to find the drop-off spotsnearest them.

Consumers may also logon to www.askablueshirt.com for instantinformation on holiday operations including holiday return andexchange policies, extended store hours and gift card redemption.

(a) Best Buy commissioned a study to collect information about howU.S. consumers view holiday shopping and gift-giving. The survey,conducted by Impulse Research Corporation, polled a random sample of1,695 U.S. consumers. All are members of the CyberPulse(TM) AdvisoryPanel. The Advisory Panel has been carefully selected to closely matchU.S. population demographics. The study has a margin of error of +/-2.5 percent. The holiday survey also includes internal Best Buyinsights, based on further consumer research.

About Best Buy Co., Inc.

Best Buy Co., Inc. (NYSE:BBY) is an innovative Fortune 100 growthcompany that continually strives to create superior customerexperiences. Through more than 870 retail stores across the UnitedStates and in Canada, our employees connect customers with technologyand entertainment products and services that make life easier and morefun. We sell consumer electronics, home-office products, entertainmentsoftware, appliances and related services. A Minneapolis-basedcompany, our operations include: Best Buy (BestBuy.com andBestBuyCanada.ca), Future Shop (FutureShop.ca), Geek Squad(GeekSquad.com) and Magnolia Audio Video (Magnoliaav.com). We supportour communities through employee volunteerism and grants from The BestBuy Children's Foundation.