Best Buy® Announces Enhanced Web Site Services at BestBuy.com/Mobile

Best Buy Mobile, the mobile specialty retail unit of Best Buy Co. Inc (NYSE: BBY), announced today the re-launch of BestBuy.com/Mobile. With added features including online purchasing and Instant Ship, the new online hub offers convenient, customer-focused solutions for on-the-go gadget shoppers.

Best Buy Mobile has spent the last four years changing the way people shop for mobile technology in its stores. With the re-launch of BestBuy.com/Mobile, the company is taking that same focus and commitment to improving the experience for consumers shopping for mobile phones and accessories online. The revamped Web site offers many enhancements that make it unique in the online mobile marketplace. Customers for the first time will have the convenience of purchasing a mobile phone online and have it shipped to their home or they can pick it up in-store. For customers needing assistance while choosing their phone online, Best Buy Mobile has a dedicated call center to respond.

"The capabilities within the enhanced site in combination with our in-store experience give Best Buy something completely and totally unique in the mobile phone marketplace,” said Shawn Score, president of Best Buy Mobile. "Now, we are truly a multi-channel mobile phone retailer supporting customers when and where they choose to engage us.”

Site Functionality

Best Buy’s Mobile Web site provides customers with a larger range of functions, which include:

• Online purchases: Customers can purchase a mobile phone with a contract using online channels. Customers place their order, and can then choose to pick up in store or have their new phone shipped directly to their home.
• Instant Ship: With Instant Ship, if a customer comes in and is qualified for a device that is not available in-store, the device can be ordered and shipped directly from the Web site. Instant Ship online improves the options of phones and colors for customers, and allows customers to have their new handset delivered right to their home.

"We have built an online experience that provides an easy and convenient way for consumers to research and purchase mobile phones,” said Andy Heddle, head of online and direct sales for Best Buy Mobile. "If a customer wants to purchase the phone online and have it shipped to their home, we can do that and it will arrive on their doorstep ready to use. If they need some help and want to pick it up store, then our Best Buy Mobile associates will have it ready and be available to assist them.”

Best Buy Mobile has become a leading destination for smartphone purchases, in part because of the promises the store offers its customers: better choice of phones and networks; impartial, informed advice; straightforward pricing; and someone to be there for the life of the phone.

About Best Buy Mobile

Best Buy Mobile features one of the largest selections of carriers, handsets and accessories available anywhere, as well as a highly-trained staff to help customers make the most of their mobile phones. Best Buy Mobile locations feature more than 90 different handsets from nine carriers, and over 130 accessories. Employees undergo at least 80 hours of intensive training, as well as continuing education on mobile phone technology and trends. Look for your mobile phone solution at Best Buy Mobile locations in every Best Buy store as well as in standalone stores nationwide. For more information about Best Buy Mobile, visit http://www.bestbuy.com/mobile.

About Best Buy Co., Inc.

With operations in the United States, Canada, Europe, China and Mexico, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $45 billion in annual revenue and includes brands such as Best Buy, Audiovisions, The Carphone Warehouse, Future Shop, Geek Squad, Jiangsu Five Star,Magnolia Audio Video, Napster, Pacific Sales, The Phone House, and Speakeasy. Approximately 180,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in its communities. Community partnership is central to the way business is done at Best Buy. In fiscal 2009, Best Buy donated a combined $33.4 million to improve the vitality of the communities where its employees and customers live and work. For more information about Best Buy, visit www.bestbuy.com.