Bassett Announces Key Appointment to Lead Brand and Store Strategy; Jason Camp Joins Bassett Furniture as Senior Vice President of Retail

"The retail landscape of the furniture industry has changeddramatically over the last several years," said Robert H. Spilman Jr.,president and chief executive officer. "We will rely on Jason'sexpertise to continue to improve our retail store model andcommunicate our proposition of stylish, well-priced home furnishingsto consumers."

Mr. Camp served most recently as senior vice president and generalmanager of the retail division at Restoration Hardware. He will reportto Mr. Spilman.

"Experience has demonstrated that a brand-driven approach toselling consumer products results in greater consumer satisfaction.Jason's expertise and vision is ideal to further developing Bassett'sretail stores and improving all aspects of sales and marketing," saidMr. Spilman.

Commenting on his new post, Mr. Camp said, "Bassett has one of thetop brands in the furniture industry and is well positioned to buildits brand by controlling how the products are presented in a retailsetting. I'm excited about the opportunity and I truly believebuilding a meaningful relationship with our consumers will ultimatelyresult in a profitable, long-term relationship. I am dedicated tomaking Bassett the brand of choice for consumers."

With 136 Bassett Furniture Direct stores, Bassett has leveragedits strong brand name in furniture into a growing network of licensedand corporate stores. Bassett Furniture Direct was created in 1997 asa single source home furnishings retail store that provides a uniquecombination of stylish, quality furniture and accessories with a highlevel of customer service. The store features custom order furniture,more than 1,000 upholstery fabrics, free in-home design visits, andcoordinated accessories.

Prior to joining Bassett, Mr. Camp was with Restoration Hardwarefor 10 years. From 1992 to 1996, Mr. Camp held various storemanagement and project roles at Gap, Inc. Mr. Camp has a bachelordegree in marketing and international business from Illinois StateUniversity.

About Bassett Furniture

Bassett Furniture Industries, Inc. is a leading manufacturer andmarketer of high quality, mid-priced home furnishings. With more than135 licensed and corporately owned Bassett Furniture Direct stores,Bassett has leveraged its strong brand name in furniture into agrowing network of licensed stores that focus on providing consumerswith a friendly and professional environment for buying furniture andaccessories. While the Company continues to sell its products to otherretailers, the most significant growth vehicle for Bassett continuesto be the Company's dedicated retail store program. Bassett's retailstrategy encompasses affordable custom-built furniture that is readyfor delivery in the home within 30 days. The stores also feature thelatest on-trend furniture styles, more than 1,000 upholstery fabrics,free in-home design visits, and coordinated decorating accessories.For more information, visit the Company's website atwww.bassettfurniture.com. (BSET-G)