15.09.2009 21:00:00
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Barnes & Noble Announces The Lost Symbol by Dan Brown Breaks One Day Sales Records
Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, announced today The Lost Symbol by Dan Brown has broken all previous one day sales for adult fiction in the first 24 hours of its release at its retail stores and online at Barnes & Noble.com (www.bn.com). The company also said that the eBook edition of The Lost Symbol is now the number one title in its eBookstore.
Barnes & Noble also said that pre-orders for The Lost Symbol were the highest for an adult fiction book in its history. When the book went on sale on Tuesday, the company said that sales for the book were exceeding expectations. "Tuesday was a record breaking sales day led by Dan Brown,” said Jaime Carey, Chief Merchandising Officer for Barnes & Noble. "It’s not every day you get to sell such a rich collection of new titles including such authors as: Dan Brown, Jon Krakauer (Where Men Win Glory: The Odyssey of Pat Tillman), the late Senator Edward Kennedy (True Compass), and Paul Harrington (The Secret to Teen Power), and then round out the week with an Oprah Book Club selection to be announced on Friday.”
About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller and a Fortune 500 company, operates 774 bookstores in 50 states. Barnes & Noble is the nation’s top bookseller brand for the sixth year in a row, as determined by a combination of the brand’s performance on familiarity, quality, and purchase intent; the top bookseller in quality for the second year in a row and the number two retailer in trust, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web’s largest e-commerce sites, which also features hundreds of thousands of titles in its eBookstore (www.bn.com/ebooks). Customers can buy and read eBooks on a wide range of platforms, including the iPhone and iPod touch, BlackBerry® smartphones, as well as most Windows® and Mac® laptops or full-sized desktop computers.
General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.
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