Apartment Guide App Now Available on iPad App Store

Apartment Guide, a leading resource for apartment searches nationwide, today announced that its free iPad App is now available in the App Store. The app gives users the ability to easily search apartment listings from their iPad.

"Over the last few years, we’ve aggressively grown our online and mobile presence through offerings like our iPhone app,” said Arlene Mayfield, president, Apartment Guide. "Now, our iPad app represents the perfect alignment in taking our online, print and mobile offerings and building upon those learnings and best practices to meet consumer needs – anytime, anywhere.”

Features of the app include:

• Search for apartments by entering in city, state or zipcode.
• Use advanced search to search by radius, sort criteria, property types, beds, bath, price and amenities.
• View apartment details page.
• Search by prominent map.

"Looking at our analytics from our Apartment Guide iPhone app, we saw that the majority of people preferred to see search results in a map view versus the default list view,” said David Quinlan, general manager, Emerging Technologies, Apartment Guide. "We applied this learning to our iPad App by taking advantage of the larger display size. iPad users will have more readable text and layout to also showcase apartment details.”

Apartment Guide launched the apartment industry’s first iPhone app in October 2008. As of March 23, 2010, it had over 460,000 downloads. It was also listed as a top 20, free utility app and was featured in one of Apple’s iPhone television commercials.

The Apartment Guide App is available for free from the App Store on iPad or at www.itunes.com/appstore/.

About Apartment Guide

A 35-year apartment industry expert, Apartment Guide is the flagship product of Consumer Source Inc., a wholly-owned subsidiary of PRIMEDIA Inc. (NYSE: PRM). Apartment Guide helps millions of consumers nationwide find an apartment through innovative print, Internet and mobile solutions. A trusted brand, it is a primary apartment search resource, offering potential renters content-rich apartment listings and information. Apartments for rent are displayed and distributed in 77 publications in 74 markets and nationwide online. For more information visit http://www.apartmentguide.com.

About PRIMEDIA Inc.

PRIMEDIA Inc. helps millions of consumers nationwide find a place to live through its innovative Internet, print and mobile solutions. From publishing its flagship advertising-supported Apartment Guide since 1975 to launching industry-leading online real estate destinations such as ApartmentGuide.com, Rentals.com and NewHomeGuide.com, PRIMEDIA continues to simplify the consumer home search and drive leads that result in occupancy for property managers, landlords, new home builders and real estate professionals. For more information, visit www.primedia.com.

PRIMEDIA, Apartment Guide, ApartmentGuide.com, Rentals.com, RentalHouses.com, RentList.com and NewHomeGuide.com are trademarks and/or registered trademarks of PRIMEDIA Inc. © PRIMEDIA Inc. 2010. All rights reserved. Apple, iPhone, iPod, iPad and App Store are trademarks of Apple Inc. Other company, product or service names may be trademarks or service marks of others.

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